half-closed-door-of-china-for-tesla.doc
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最新【精品】范文参考文献专业论文Half-closedDoorofChinaforTeslaHalf-closedDoorofChinaforTeslaAnadventurousstoryisgo-ingtoberelivedinChina,tellinghowaU.S.electriccarenterprisemakesitspathtowardstheChinesemarket.TheprotagonistofthisstoryisTesla,arisingstarbusyspreadingitsfametoeveryhouseintheUnitedStates.Beforelong,TeslaofficiallystartedtoprovidereservationandsalesservicesforChineseconsumers,markingitsfiststepofdevelopmentinChina.AfterbeingexposedtothespotlightlongenoughintheUnitedStates,TeslahasbeeneyeingtheChinesemarketforlong.However,whatthisU.S.electriccargiantfacesismorethanthelargestautomarketintheworld.IthastogetusedtoanelectricautomarketthatisfarlessmaturedthanthatoftheU.S.WetherTesla,whichpreviouslyclaimedto“havenocomponentrivalsintheworld”,canhaveasuccessfuldevelopmentpathinChinaneedstobereviewedbythemarket.TheUnrolledCurtainOneweekbeforethestartofSeptember,KingstonChang,GeneralManagerofTeslaChina,saidthroughhisMicroblogthatTeslaisgoingtoacceptthereservationsfromChineseconsumers.Buthedidnotrevealanydetails.“AtpresentTeslaonlyreceivedinadvancereservationsofModelSbutwhenthecarwillbemadeanddeliveredtothecustomersremainsunknown.ThepriceofModelSforChineseconsumersisalsoamystery.AnyChineseconsumersthatareinterestedinreservingthecarcandirectlycontactTeslaandsignaninterimpurchasingagreementwithTesla.He/sheneedstopayRMB250thousandasthereservationfee,”saysShenQi,SalesManagerofTeslaChina.Asseenbytheexpertsofautomarketing,TeslaadoptstheonlinereservationbecauseithasbeenusedtomarketingthroughInternet?inHongKong,itadoptsthesamewayofsellingcarsthroughonlinereservation.Ontheotherhand,TeslahasnotyetestablishedatangiblestoreinChinaandtheInternetistheironlyresorttodistributioninthiscountry.IntheGrassLandShoppingMallintheEasternThirdRingofBeijingstandsa800-sqmexhibitionhall,acharmingandeye-catchingposterofModelSidentifiesitsowner?Tesla.ThisisthefirstexhibitionhallofTeslainChina,alsothebiggestoneintheworld.Bynow,thedecorationofthehallhasbeenfinished,butwhenitwillworkisnotshowninanysch