最新【精品】范文参考文献专业论文HowTeslaRidesNewEnergyWaveinChinaHowTeslaRidesNewEnergyWaveinChinaAfterlaunchingtheModelSwitha“consumer-friendly”priceinChina，Teslaonceagaindrewattentionfromthepublic.Aftertheground-shakingdebut，Teslaalsorevealedits“positivegoals”fixedforthedevelopmentinChina.Fromacceptingorderstorevealingthepricingstrategies，fromtheplanofsettingupamassivechargernetworktotheprogramoflocalizingproduction，TeslahasshownitsambitionandgeneralplanofitsdevelopmentintheChinesemarket.Assomeexpertshavesaid，Chinahasanincreasingdemandforhigh-endcarsandtheChinesegovernmentlendsstrongsupportforthedevel-opmentofnewenergycars.ThesetwotrendsaregoodnewsforTesla，whichishopingtojumpoutoftheboundbyimprovingitsbrandawarenessinChinaforthebetterofsalesimprovement.TheChangedPricingRulesTeslastartedtoshaketheChineseautomarketonJanuary16whentheyannouncedthatModelS，thestarproductithasbroughtintoChina，wastobepricedat734thousandyuanperunit.Theconfirmedpriceismuchlowerthanthemarketexpected.ComparedwiththepriceintheUnitedStates，ModelS’spriceinChinaishigherjustbecauseoftheimportstariffs，value-addedtax，transportationfees，loadingandunloadingcost.ThisalmostmeansthatTeslawasnotpurposelytochargemorefromChineseconsumersforitsModelS.TeslacaughttheexpertsinChina’sautoindustryoffguardwithsuchaboldpricingstrategy.Presently，mostimportedcarssoldinChinahaveseena20%increaseintheiroriginalpriceapartfromtheessentialtaxandexpenses.Thatmeans，ifTeslafollowedthatpatterntoo，itsModelSwouldbesoldwithatleast900thousandyuanperunitinChina.Forthis，ElonMusk，CEOofTesla，saidthatthecompany’spricetagisnotcomingouttoscareawaytheChineseconsumers.Healsobelievesthatthe“highpriceofaproduct”to“grabmoremoneyfromconsumersasquicklyaspossible”isnotlong-timefeasibleplan.AccordingtotheinformationfromTesla，theModelSisworthUS$81thousandperunitintheU.S.，abouthalfofitspriceinChina.ThedatafromAutoHome，anautomotiveconsultancycompany，showedthatthepriceofModelSinChinawasthesameofimportedAudiS5andBMW5GT.Incomparison，thetwocarsarerespectivel