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最新【精品】范文参考文献专业论文O2OInFashionO2OInFashionAreTecentandAlibabacra-zy？Theyarenowscramblingtoinviteyoutotaketaxiwiththeirmoney.Inthepastseveralmonths，thetaxiindustrysuddenlybecamethespotlightofthesociety.TecentandAlibaba，theownersoftwolargestmobilepaymenttoolsinChina，threwover3billionyuaninthatbattlefield.FromJanuary10，Didi-Dache（Didi），ataxicallingappinChina，begantorewardthetaxidriversandpassengers10yuanperpersoniftheymakethedealthroughWeChat.Atthesametimeitalsolaunchedacampaignwith10thousandfreeorders.Meanwhile，Didi-Dache’smajorcompetitorKuaidi-Dache（Kuaidi）decidedtorewardthetaxidriver15yuanandpassenger10yuaniftheyaccept/paythetaxifeesthroughAlipay.DidiandKuaidarerespectivelysupportedbytheirshareholdersTencetandAlibaba.WeChatandAlipayarealsothetoolsofthetwocompanies（WeChatforTecentandAlipayforAlibaba）.AseniorexecutiveofKuaidisaidthattheinitiatestartupteamcamebackfromSilicon.AtfirsttheyjustwantedtofollowU.S.carcallingappUbertobuildasmallandconvenienttaxicallingapptosolvethedifficultiesincallingthetaxi.However，aftertheparticipationofAlibaba，thewarof“spendingmoneymassively”beganandeverythingchanged.LuJunfromAlibaba’swirelessbusinessdepartmentwasappointedtotakechargeofKuaidiproject.Accordingtohim，itwasnotAlibaba’sinitiationtospendmoneymassively.InsideAlibaba，thiswasoriginallyasmallprojectatthecorner.Noonehadexpectedthatthesituationgotchangedsoquickly.Atthatmoment，DidiannounceditsattachmenttoWeChatandintegratedthecarcallingandpaymentservicestogetheralongwithattractiverewards.TheopponenthasshownitstrumpandAlibabadecidednottostaysilent.LuJunsaid：“They（WeChatandDidi）aretooquick.Wehavetotakeresponsivemeasures.Thisbecomesthelargestprojectinallindustriesweareinvolvedin.”OnFebruary10，Didiloweredtherewardforeachdealfrom10yuanto5yuan，whichwasthoughttobetheendofthe“campaignofmassivelyspendingmoney”.However，oneweeklater，Kuaidithrewthestrategyof“rewardingoneyuanhigherthantheopponent”，pushingthebattleintoabottomlesspit.TheresultwasthatDidiincreasedtherewardto12-20yuanperorder
