ComponentsofaToastinBusinessWelcomingDinner商务欢迎晚宴祝酒辞的组成部分孙瑞霞03100105英一Asweallknow,therearesomanydetailstopayattentiontoinbusinessnegotiations,sinceanyimpolitenessmayleadtothefailureofapotentialtrade.Thusweshouldneverbetoocautiouswhendealingwiththerepresentativesofourbusinesspartners.Agoodbeginningishalfsuccess.Henceweshouldimpressthenegotiatorsattheverybeginningofourmeet---thewelcomingbanquet.Averyimportantpartofthebanquetisthetoast,becauseitshowsourattitudedirectly.NowIwouldliketoelaborateonthecomponentsofatoastinbusinessbanquetarrangedfortheguests.Firstofall,thehostshouldexpresshiswelcometotheguest.Justlikeourvideohasshown,LiChong,vicepresidentofHuaXiaCereoilFoodCompanyshowshisattitudedirectlywhenheraiseshisglasstotoast.Hesaysthathe,onbehalfofhiscompany,welcomestheguestssincerely,andthatheandhiscollegeshavebeenlookingforwardtotheguests’arrival.Bydoingthis,LiimpressestheAmericansidewithafriendlymanner.Thiscanbeveryhelpfultothefollowingdevelopmentoftherelation.Justtrytoimagine,ifthehostisindifferenttotheguestduringthebanquetorhejustkeepstalkingaboutthebusinessplan,theguestsmaythinkheisimpoliteordullworkaholic,eventheymayfeelexpressedbythetightarrangementofthehost.Thiscanleavetheguestanimpressionthatthehostisreluctanttogetalongwiththem.Theguestsmaydoubtthesincerityofthehosttobuildarealrelationshipwiththem.Thissurelycandonogoodtotheimageofthehostcompanyandthefurtherdiscussioninthefollowingdays.Second,thehostshouldshowhisvalueofthisnegotiationandbusinessrelation.Althoughthevalueoftherelationshipcanbeshowninthewholeprocessofnegotiationbymeansofarrangementofrooms,dinnersandvisits,thereductiononprices,etcetera,itcancontributealotbymakingtheguestsfeelvaluedexplicitly.Thisiskindofapsychologicalstrategy:ifthehostspeaksoutbarelythattheyvaluetherelationsbetweenthetwocompanies,theguestswillpayspecialattentiontothewaytheyarereceipted.IfthisvalueisindicatedbyothermeansImentionedaboveatthesametime,thesetwomethodscanformareinforcementprocess.Apositivehint,thenstrengthenit,andt