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OntheMistakesCommittedintheEnglish-ChineseTrade-markTranslationandItsRectificationthroughDomesticationAbstractTrademarkissomewhatabridgeacrosscommoditiesandconsumersaswellasChinesecultureandEnglishculture.However,thiskindofbridgeisnotalwayseasytobuildasitcontainsmanydifferentorevencomplicatedcomponents—history,culture,customs,aestheticinterestetc..Plus,ifproducerswantconsumersunderstandwhathisproductandtrademarkmean,hemayaswellusethetooloftranslationwhichhastwoskillswecanapply,i.e.domesticationandforeignization.Besides,manufacturerswhowanttoexpandtheirenterprisestendtohavetheplanofmarketinghisgoodsinthenativecountry,sohehastopresentthetranslationversionwhichcanbeunderstoodbycustomersinthetargetmarket.Inordertoachievethisgoal,thewritersuggeststhetheoryofdomestication,takingtargetcultureintoconsiderationandmakingtheconnotationhiddeninthetrademarkunderstood.Inthisessay,thewriterexploresthemistakescommittedintheEnglish-Chinesetrade-marktranslationandsuggestssomerectificationsthroughdomestication.Inthefirstpart,thewritergivesanintroductionoftrademarktothereaders.Then,fivefactorsinfluencingtheaccuracyofthetranslationarebroughtuptolayabasisforputtingforwardatypicaltranslationway—literaltranslation,whichisanalysedinthethirdpartandarectification—domestication,whichisexplainedinthefourthpart.Besides,inordertoconvincethereadersmore,thelastbutonepartbringsthereaderssomeexamplesthataretranslatedorcorrectedbyapplyingdomestication.Intheend,thewriterconcludesthattheapproachofdomesticationishelpfulforsolvingtheproblemsabove.Keywords:Trademark;literaltranslation;domestication;foreignizationOntheMistakesCommittedintheEnglish-ChineseTrade-markTranslationandItsRectificationthroughDomesticationOutlineThesisStatement:Throughanalyzingtheeconomybackground,fiveinfluencingfactorsandtheappropriatenessintheEnglish-Chinesetrademarktranslation,thewriterarguesthattheapproachofdomesticationcanbehelpfulforsolvingtheproblemsabove.I.IntroductionII.TheFactorsInfluencingth
