最新【精品】范文参考文献专业论文Wal-MartStrivestoRe-InventItselfinChinaWal-MartStrivestoRe-InventItselfinChinaOnDecember29，2013，Wall-MartcloseditsKunshansupermarketsecretly，whichhappened，accordingtoWal-Mart，afteracomprehensiveconsiderationofitsperformance.Wal-Martbegantocloseunderperformingoutletsasof2013.Lastyear，thisU.S.chainretailerclosedadozenofoutletsinChina，whicheasilyoutnumberedotherforeignchainretailers.ItisknownthatWal-Martisgoingtoclose15-30outletsinChinainthenexttwoyears.Theyaccountfor9%ofthetotalnumberofoutletsofWal-MartinChinabutonlycontribute2%ofitssalesinthiscountry.ButWal-Martwasnotsimplyretreating.ItisnowfocusingonitsdistributioninthelessercitiesofChina.Inthenextthreeyears，Wal-Martisgoingtosetup110newsitesinChina，includinghypermarkets，Sam’sClubstoresanddeliverycenters.ItisnothardtofindoutthatWalMartiscontractingitsbusinessinmajorcitiesofChinawhileincreasingitspresenceinthelessimportantcities.Whentheentireretailindustryisshroudedwithdepression，Wal-Mart’sactionsshoweditsdeterminationofreformintheChinesemarket.Inotherwords，Wal-Martisre-shapingitsoutletnetwork，logisticssystemandpurchasingsystem.ThePainofGrowingItwasoncereportedthattheoutletofWal-MartinKunshanperformedwellinthebeginning，butwhenthenumberofcompetitorsincreased，itsbusinessbegantodecline.Thelosswassaidtobeduetotheunwarranted“promise”.EventhoughWal-Martheldthebannerof“EverydayLowPrice”，itsproducts，asconsumerssaid，werenotcheapatall.Itdoesnothavetoomanyfreshproducts.ThosefactorsgraduallydrovetheconsumersinKunshanawayfromWal-Mart.Itisnotanindependentcase.Actually，thismostprofitableretailerintheworldisalwaysstaggeringinitsdevelopmentinChina.Wal-MartenteredChinain1996withShenzhenasitsfirststop.Atthattime，Wal-MartcopieditsU.S.patternintoChinaandsetupaWal-MartsupermarketaswellasaSamClub’sstoreinShenzhen.Presently，Wal-MarthasWal-Martsupermarket，Sam’sClubandWal-MartcommunitystoresinChina.Intheyears’developmentinChina，Wal-MartfailedtogetitsonlineandofflinebusinessacclimatizedtotheChinesemarket.Duringtheba