Unit11ThemediaLesson4TheAdvertisingGamePre-reading1.Whatarethese?While-reading大家应该也有点累了，稍作休息Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5Task2.Carefulreading1.Whatisaclassicadvertisement?Paragraph113Paragraph2Paragraph3Paragraph4Paragraph51.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementmustbeattractiveandcreative.3.Thepurposeofalladvertisementistomakecustomerspendmoney.4.Producingpublicadvertisementmentionedinthetextisfree.5.Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore.6.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementmustbeattractiveandcreative.3.Thepurposeofalladvertisementistomakecustomerspendmoney.4.Producingpublicadvertisementmentionedinthetextisfree.5.Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore.6.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.Therearemanydifferentkindsofadvertisements.Somemaygive_________informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersuse__________likefreedomsuccessandwealth.Nowadaystopadvertisersprefertouse_________aswellasnewand___________ideastosurprisepeople.Publicadvertisements,however,focusonincreasingpublic____________.Task2.GroupWorkHomework