湖南工业职业技术学院经管系毕业设计前言.............................................................................31产品介绍.......................................................................41.1产品背景..................................................................41.2产品市场现状.............................................................41.3产品市场特征.............................................................52消费对象分析...................................................................62.1消费对象情况.............................................................62.2消费需求分析.............................................................62.2.1脉动饮料的消费者的主要需求是和期望值..............................62.2.2客户需求特点分析...................................................63竞争对手分析...................................................................83.1佳得乐....................................................................83.2尖叫......................................................................83.3红牛......................................................................83.4可替代品..................................................................84脉动饮料SWOT分析...........................................................104.1优势.....................................................................104.2劣势.....................................................................104.3机会.....................................................................104.4威胁:....................................................................115STP分析.......................................................................125.1市场细分.................................................................125.2目标市场.................................................................125.3市场定位.................................................................125.3.1产品市场定位：.....................................................125.3.2企业市场定位：.....................................................125.3.3竞争定位：................................................