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高级商务英语考试完形填空备考练习2017年高级商务英语考试完形填空备考练习Themountainturnsaround,buttowardsthepeakextension.以下是小编为大家搜索整理的2017年高级商务英语考试完形填空备考练习，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!THEARTOFPERSUASION'Letmesendyouourbrochure'isprobablythemostcommonlyusedphraseinbusiness.Butalltoooften,itcanspelltheendofacustomerenquirybecausemanybrochuresappeartobeproducednottoclarifyandtoexcitebuttoconfuse.Sowhatgoeswrongandhowcanitbeputright?Toooften,businessesfailtoaskthemselvescriticalquestionslike,'Whowillthebrochurebesentto?''Whatdowewanttoachievewithit?'Thetruthisthatabrochurehasusuallybeenproducedfornootherreasonthanthatthecompetitionhasone.However,withalittleresearch,itoftentranspiresthatwhattheclientwantsisamixture:partmailshot,partglossycorporatebrochureandpartproductcatalogue-acombinationrarelyfound.Havingsaidthat,thebudgetislikelytobefinite.Theremaynotbeenoughmoneytomeetallthreemarketingneeds,sothefirsttaskistoplanthebrochure,takingintoaccountthemostsignificantofthese.Theotherrequirementswillhavetobemetinadifferentway.Afterall,introducingthecompany'sproductrangetonewcustomersbymailisadifferenttaskfromsellinganewseason'scollectiontoexistingcustomers.Thesecondtaskistogetthecontentright.In95percentofcases,acompanywillhireadesignertooverseethelayout,sothefinalproductlooksstylish,interestingandprofessional;buttheydon'tgetacopywriterorsomeonewiththerightexpertisetoproducethetext,oratleasttidyitup-andthisshows.Abiggerfailingistoproduceabrochurethatisnotcustomerfocused.Yourbrochureshouldcoverareasofinteresttothecustomer,concentratingonthebenefitsofbuyingfromyou.Instead,thousandsofbrochuresstartwithahistorylesson,'Foundedin1987,wehavebeensellingourproducts..Icanassureyouthatcustomersarenevergoingtosaytothemselves,'They'vebeenaroundfor20years-I'llbuyfromthem.'It'snothowlongyou'vebeeninbusinessthatcounts,it'swhatyou'vedoneinthattime.Theimportantpointtogetacrossatthebeginningisthatyouhaveagoodtrackrecord.Oncethishasbeenestablishe
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