摘要在CIS企业形象策划日益成熟的今天,人们对形象识别的要求已不仅仅停留在外在的层次上,而是更深层的从多方位去表述差异化的元素,其中较多的是通过环境艺术来表现,我们称之为环境识别(Environmentidentify)。当今世界,已经进入了一个文化敏感的时代。企业文化对于激烈的市场份额争夺来说,不再是一个虚无飘渺的东西,而是一件锐利无比的武器。而CI作为一种创造企业形象、增强企业影响力、改善企业管理的有效工具,从第二次世界大战后在西方兴起,经过几十年的运作,已经被证明是一种功能强大的企业推进剂。最早环境识别策划的实例,是英国伦敦地铁的规划设计。1933~1940年间,英国“工业设计协会”会长兼伦敦交通营业集团副总裁佛兰克·毕克,负责规划伦敦地铁的设计任务。他聘请爱德华·琼斯顿负责活字印刷体的改良设计,以便应用在小至车票,大至站牌、指示牌的统一字体。此举在英国各界对字体式样的改良与统一产生了轰动式效应,导致字体造型趋向统一化,达到明视易读的效果。由于英、德两国的艺术大师参与了此项设计工作,使整体规划更为丰富、完整,且具有时代意义。伦敦地铁的规划与设计,具备了建筑景观与运输机能统一的设计形态,堪称现代工业设计的经典之作。关键字：企业识别环境识别AbstractIntheCIScorporateimagetodayhasbecomemoresophisticatedplanning,identificationoftherequirementsoftheimagehasnotstoptheexternallevel,butthemoreprofoundstatementsfromthemulti-directionaldifferentiationtotheelements,whichismorearttotheenvironmentperformancetoidentifywhatwecalltheenvironment(Environmentidentify).Intoday'sworld,hasenteredaneraofaculturallysensitive.Corporatecultureforthefiercebattleformarketshare,isnolongeravaguething,butaverysharpweapon.TheCIasacreationofcorporateimage,enhancetheirinfluencetoimproveaneffectivetoolforbusinessmanagement,fromtheriseintheWestaftertheSecondWorldWar,afterdecadesofoperation,hasbeenprovedtobeapowerfulenterprisestopromoteagent.PlanningtoidentifytheearliestexamplesoftheenvironmentisLondonMetroPlanningandDesign.1933~1940years,theBritish"IndustrialDesignersSocietyof"London,presidentandgroupvicepresidentofbusinesstrafficFrank•Peck,LondonUndergroundisresponsibleforplanningthedesigntask.HehiredEdward•Johnstonisresponsiblefortheimprovementofthedesignofmoveabletypebodyfortheapplicationtotheticketinthesmallandlargetostoppoles,signsofaunifiedcharacter.IntheUnitedKingdomfromallwalksoflifeimprovementsforthefontstyleandproducedasensationalstyleuniformeffect,resultinginaunifiedfontstyleofthetrend,reachingoutastheeasy-to-readresults.BecauseofBritain,Germanyandmastertheartofthetwocountriesparticipatedinthedesignofanoverallplantomakemorerich,complete,andwiththetimes.LondonUndergroundplanninganddes