PAGE\*MERGEFORMAT-22-2020年4月19日大学生创业计划书样本文档仅供参考，不当之处，请联系改正。淮南师范学院第十届职业规划设计大学生创业大赛决赛策划书项目名称：“师奔吧”自媒体工作室团队名称：“师奔吧”合伙人团队成员：夏芝强、程思敏、杨昌盛联系电话：10月目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc496470385"项目概要PAGEREF_Toc496470385\h-2-HYPERLINK\l"_Toc496470386"一、项目背景PAGEREF_Toc496470386\h-2-HYPERLINK\l"_Toc496470387"1.1背景分析PAGEREF_Toc496470387\h-3-HYPERLINK\l"_Toc496470388"1.2PEST分析PAGEREF_Toc496470388\h-3-HYPERLINK\l"_Toc496470389"二、项目简介PAGEREF_Toc496470389\h-4-HYPERLINK\l"_Toc496470390"2.1项目灵感PAGEREF_Toc496470390\h-4-HYPERLINK\l"_Toc496470391"2.2项目构想PAGEREF_Toc496470391\h-6-HYPERLINK\l"_Toc496470392"2.3项目运营战略PAGEREF_Toc496470392\h-7-HYPERLINK\l"_Toc496470393"三、市场分析PAGEREF_Toc496470393\h-9-HYPERLINK\l"_Toc496470394"3.1自媒体行业进入高速发展阶段PAGEREF_Toc496470394\h-9-HYPERLINK\l"_Toc496470395"3.2自媒体用户规模不断扩大PAGEREF_Toc496470395\h-10-HYPERLINK\l"_Toc496470396"3.3新平台类型崛起，直播受到用户亲睐PAGEREF_Toc496470396\h-10-HYPERLINK\l"_Toc496470397"3.4资讯、视频和营销服务类自媒体受资本追捧PAGEREF_Toc496470397\h-11-HYPERLINK\l"_Toc496470398"3.5新闻资讯提供商开始积极布局自媒体PAGEREF_Toc496470398\h-11-HYPERLINK\l"_Toc496470399"第四章项目可行性分析PAGEREF_Toc496470399\h-11-HYPERLINK\l"_Toc496470400"4.1市场需求分析PAGEREF_Toc496470400\h-11-HYPERLINK\l"_Toc496470401"4.2政策分析PAGEREF_Toc496470401\h-12-HYPERLINK\l"_Toc496470402"4.3技术分析PAGEREF_Toc496470402\h-12-HYPERLINK\l"_Toc496470403"第五章SWOT分析PAGEREF_Toc496470403\h-13-HYPERLINK\l"_Toc496470404"5.1优势（strength）PAGEREF_Toc496470404\h-13-HYPERLINK\l"_Toc496470405"5.2劣势（weakness）PAGEREF_Toc496470405\h-13-HYPERLINK\l"_Toc496470406"5.3机会（opportunity）PAGEREF_Toc496470406\h-13-HYPERLINK\l"_Toc496470407"5.4威胁（threat）PAGEREF_Toc496470407\h-14-HYPERLINK\l"_Toc496470408"第六章盈利模式PAGEREF_Toc496470408\h-14-HYPERLINK\l"_Toc496470409"6.1自媒体+广告PAGEREF_Toc496470409\h-14-HYPERLINK\l"_Toc496470410"6.2自媒体+电商PAGEREF