广告专业就业前景参考广告专业就业前景参考美国留学：广告专业就业前景详解美国广告行业作为一个竞争大，收益高的行业，越来越受到学生的青睐，赴美国读广告专业的学生也逐渐增多，那么美国广告专业研究生申请条件有哪些?研究方向主要是哪些?下面就来详细介绍，仅供参考。美国广告学分支专业ManagementTrack:Themanagementtrackwillpreparestudentsforcareersinaccountmanagement,media,accountplanning,oradvertisingresearch.CreativeTrack:Thecreativetrackwillpreparestudentsforcareersinartdirectionorcopywriting.ThesisTrack:Thethesistrackwillpreparestudentsforcareersinmarketingresearchoreducation.美国广告学主要课程内容：综合基础课程：AdvertisingandSociety，WritingforMediaProfessionals，PrinciplesandPracticesofAdvertising，AdvertisingCampaigns以下是任一方向的课程管理方向(Managementtrackconcentrationcourses)：AccountPlanning;InteractiveMarketingCommunication;AdvertisingMediaPlanningandBuying;ContemporaryMassCommunication;CommunicationTheory;AdManagement;CommunicationResearch;ProblemSolvinginAdvertising创造方向(Creativetrackconcentrationcourses):CreatingBroadcastAdvertising;ContemporaryMassCommunication;AdCopy&Design(firstsemester);AdvancedArtDirection;AdvancedCopywriting;PortfolioDevelopmentI(secondsemester);PortfolioDevelopmentII(thirdsemester)研究方向(Thesistrackconcentrationcourses)：ContemporaryMassCommunication;CommunicationTheory;AdvertisingManagement;CommunicationResearch;AdvancedCommunicationResearchforThesisTrack;ThesisResearchforThesisTrack美国广告学研究生职业前景：就业方向：广告设计人员，企划人员，美术指导，，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。