目录前言................................................................................................................................1一、选题背景................................................................................................................21.1花茶包装起源.....................................................................................................21.2花茶包装.............................................................................................................21.3花茶包装的价值.................................................................................................3二、商品包装在消费心理中的体现............................................................................42.1商品包装的心理功能.........................................................................................42.2商品包装设计的心理策划.................................................................................4三、花茶包装现状........................................................................................................5四、花茶包装设计........................................................................................................64.1花茶设计定位.....................................................................................................64.2花茶设计原则.....................................................................................................64.4花茶采用材料.....................................................................................................84.5花茶采用颜色.....................................................................................................84.6花茶LOGOU设计................................................................................................9五、结构设计................................................................................................................95.1花茶纸盒结构.....................................................................................................95.2花茶纸袋结构....................................................................