PAGE\*MERGEFORMATII运城市地区苹果产业升级路径分析摘要我国的经济发展越来越快，农产品市场化程度也进一步加深。越来越多的人们开始注重农产品的价值，农产品在国内甚至国际市场上的竞争也越发激烈。农产品如果想更好地走向市场，如何为生产者带来更多的利益，就显得尤为重要。苹果产业作为运城市的主导产业，对于运城市的经济发展有着重要的作用。当地的人们种植苹果和加工苹果农副产品有着几十年的历史，经验丰富。近几年，根据运城市的发展规划和对苹果产业的重视，苹果的种植面积同上个世纪90年代相比，有了翻天覆地的变化，人们的生活也随着产业的发展而日渐变好。但在运城市苹果产业的发展过程中，也存在着一些问题和不足。本论文对近几年运城市苹果产业的种植现状、销售现状以及发展状态进行分析。结合机遇、政府扶持等要素，对运城市苹果产业升级进行合理建议。关键词：运城市；苹果产业；swot分析ABSTRACTPAGE\*MERGEFORMATIIABSTRACTChina'seconomicdevelopmentisgettingfasterandfaster,andthedegreeofmarket-orientedagriculturalproductsisfurtherdeepened.Moreandmorepeoplebegantopayattentiontothevalueofagriculturalproducts,agriculturalproductsinthedomesticandeventheinternationalmarketcompetitionisalsomoreintense.Ifagriculturalproductswanttobettermarket,howtobringmorebenefitstoproducers,itisparticularlyimportant.AsthedominantindustryinYuncheng,theappleindustryplaysanimportantroleintheeconomicdevelopmentofYuncheng.Localpeoplehavedecadesofexperiencegrowingapplesandprocessingthemasagriculturalbyproducts.Inrecentyears,accordingtoYuncheng'sdevelopmentplanandtheimportanceoftheAppleIndustry,comparedwiththe1990s,appleplantingareahaschangeddramatically,people'sliveshavebecomebetterwiththedevelopmentoftheindustry.However,therearestillsomeproblemsanddeficienciesinthedevelopmentofappleindustryinYuncheng.Inthispaper,thestatusofAppleIndustryinYunchengCityinrecentyears,thestatusofcultivation,salesanddevelopment.Combiningtheopportunity,governmentsupportandotherfactors,YunchengAppleIndustrytoupgradereasonablerecommendations.Keywords：Yuncheng，AppleIndustry，SwotAnalysis目录PAGE\*MERGEFORMATV目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc14461"摘要PAGEREF_Toc14461IHYPERLINK\l"_Toc25477"ABSTRACTPAGEREF_Toc25477IIHYPERLINK\l"_Toc2250"1研究背景及意义PAGEREF_Toc22501HYPERLINK\l"_Toc8977"1.1研究背景PAGEREF_Toc89771HYPERLINK\l"_Toc32358"1.2研究意义及方法PAGEREF_Toc323582HYPERLINK\l"_Toc21656"1.3国内外研究动态PAGEREF_Toc216562HYPERLINK\l"_Toc9565"1.3.1国内研究动态PAGE