竹溪生态文化主题公园营销策划方案TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc358556437"前言PAGEREF_Toc358556437\h-2-HYPERLINK\l"_Toc358556438"一、营销环境分析PAGEREF_Toc358556438\h-2-HYPERLINK\l"_Toc358556439"（一）竹溪生态主题公园基本情况PAGEREF_Toc358556439\h-2-HYPERLINK\l"_Toc358556440"（二）竹溪生态主题公园的意义PAGEREF_Toc358556440\h-3-HYPERLINK\l"_Toc358556441"二、项目判断投资PAGEREF_Toc358556441\h-3-HYPERLINK\l"_Toc358556442"三、项目定位及经营主题PAGEREF_Toc358556442\h-4-HYPERLINK\l"_Toc358556443"（一）、生态活水PAGEREF_Toc358556443\h-4-HYPERLINK\l"_Toc358556444"（二）、文化底蕴PAGEREF_Toc358556444\h-4-HYPERLINK\l"_Toc358556445"四、具体营销策划PAGEREF_Toc358556445\h-4-HYPERLINK\l"_Toc358556446"（一）、核心战略及营销目标PAGEREF_Toc358556446\h-4-HYPERLINK\l"_Toc358556447"（二）具体营销策略（可分出三个阶段）PAGEREF_Toc358556447\h-5-HYPERLINK\l"_Toc358556448"第一阶段：展示期PAGEREF_Toc358556448\h-5-HYPERLINK\l"_Toc358556449"第二阶段：市场开发期PAGEREF_Toc358556449\h-5-HYPERLINK\l"_Toc358556450"第三阶段：市场稳固期PAGEREF_Toc358556450\h-6-HYPERLINK\l"_Toc358556451"五、工作计划预案PAGEREF_Toc358556451\h-6-HYPERLINK\l"_Toc358556452"六、营销预算（单位：元）PAGEREF_Toc358556452\h-7-HYPERLINK\l"_Toc358556453"七、方案风险PAGEREF_Toc358556453\h-8-HYPERLINK\l"_Toc358556454"（一）风险PAGEREF_Toc358556454\h-8-HYPERLINK\l"_Toc358556455"1.市场风险PAGEREF_Toc358556455\h-8-HYPERLINK\l"_Toc358556456"2.成本控制风险PAGEREF_Toc358556456\h-8-HYPERLINK\l"_Toc358556457"八、合作方式、收益预算PAGEREF_Toc358556457\h-8-HYPERLINK\l"_Toc358556458"合作方式PAGEREF_Toc358556458\h-8-HYPERLINK\l"_Toc358556459"（一）公益性合作PAGEREF_Toc358556459\h-8-HYPERLINK\l"_Toc358556460"（二）、商业性合作PAGEREF_Toc358556460\h-9-HYPERLINK\l"_Toc358556461"（三）、收益预算PAGEREF_Toc358556461\h-9-HYPERLINK\l"_Toc358556462"九、园区广告位、现场包装、户外引导系统规划（图）PAGEREF_Toc358556462\h-10-HYPERLINK\l"_Toc358556463"十、物业管理服务标准PAGEREF_Toc358556463\h-0-HYPERLINK\l"_Toc358556464"一、基本标准PAGEREF_Toc358556464\h-0-HYPERLINK\l"_Toc358556465"二、公共秩序维护内容与标准PAGEREF_Toc358556465\h-0-