PAGE\*MERGEFORMAT-28-2020年4月19日大学生学友卡大学生自主创业项目策划方案文档仅供参考，不当之处，请联系改正。大学生·学友卡创业计划书联系人：韩方成职务：负责人电话：电子邮箱：团队成员：王晓东许昊轩学院：文学与新闻传播学院二零一四年四月制目录前言...............................................................1项目概述...................................................21.1项目背景...................................................21.2项目名称...................................................21.3项目经营理念...............................................31.4项目简介及目标.............................................31.5业务范围...................................................31.6产品介绍...................................................31.6.1产品内容分析........................................41.6.2产品品牌分析........................................41.6.3产品价格定制策略....................。..............4第二章市场推广...................................................52.1市场现状及发展分析.........................................52.2市场调查分析...............................................52.2.1商家参与度高.......................................52.2.2大学生支持..........................................52.3消费者分析.................................................52.3.1消费群体的消费趋势..................................52.3.2潜在消费者分析......................................62.4竞争分析...................................................62.5环境分析（swot分析）......................................72.5.1团队内部优势与劣势..................................72.5.2行业外部环境机会与威胁..............................82.6营销计划...................................................92.6.1市场营销目标........................................92.6.2市场营销策略（6P）..................................92.6.3广告宣传..........................................11第三章团队管理.................................................123.1人员及组织结构............................................123.1.1组织管理结构........................................123.1.2人员招聘............................................12第四章财务分析..................................................144.1财务支出..................................