国家康居住宅示范工程住宅产业技术可行性研究报告工程名称麦岛居住区项目申报单位鲁能仲盛置业（青岛）有限公司编制单位鲁能仲盛置业（青岛）有限公司年月日CONTENTS目录1工程概况···········································41.1建设背景及概况····································41.2建设场址选择······································41.3对环境的影响······································52立项的必要性·······································62.1建设的目的、意义及产业现代化目标··················62.2推广应用技术与国内（国外）同类技术的比较··········83市场预测···········································103.1当地经济状况和住宅需求预测························103.2销售对象定位及住宅性能等级························144总体规划···········································154.1控制性规划要点····································154.2主要技术经济指标··································154.3市场基础设施条件··································165实施进度计划·······································175.1实施进度计划······································176技术方案···········································176.1工程中采用的成套新技术····························176.2专项技术开发、关键技术的突破和预期成果水平········246.3新型住宅部品的应用和开发·························246.4国际合作与技术交流前景···························257产业化成套技术的社会和经济效益····················267.1对工程投资及市场销售的影响·······················267.2对地方或全国住宅产业现代化的推进作用·············267.3对提高住宅建设水平的示范、带动作用···············277.4对劳动生产率的提高预测···························277.5先进科技成果转化率的提高预测·····················288工程项目财务经济··································298.1总投资估算·······································298.2资金筹措及计划···································318.3经营成本和收入···································328.4利润及利润率、收益率·····························329综合评价··········································339.1对产业化技术推广应用的综合评价···················331工程概况1.1建设背景及概况麦岛项目是青岛市城建史上面积最大的旧村改造项目，地处崂山区与市南区结合部，位于石老人国家级旅游度假区内。规划范围西至麦岛路，东至海江路，北至香港东路，南至东海路，内含大麦岛、徐家麦岛、王家麦岛三个行政村。项目占地72.99公顷，拟报批建筑总面积126万平米，容积率1.73，建筑密度18.58%。其中安置区占地15.33公顷，建筑面积43.8万平米，容积率3.0，建筑密度27%；开发区占地57.66公顷，建筑面积约82.24万平米，容积率1.43，建筑密度18%。项目总投资预计近50亿人民币。本项目为市区内仅有的未建成的大型滨海居住社区。它的地理位置、时代特征决定了它是一个不可多得的项目，它的建成将开创青岛市区的滨海居住大盘之先河，引领城市发展。同时，