AbstractChinagovernmentpursueapolicyofopeningtotheoutsideworldsince1978,inparticularwithChina’saccessiontotheWorldTradeOrganizationin2001,moreandmoreforeigncosmeticsbrandscometoChina.Facingthecompetitivemarket,thetranslationoftrademarkandtheproductnamebecomeveryimportant.Goodtranslationshaveinfluenceonthecompany’scultureandimageinthecustomers’mind.Thisstudyprovidesthetranslationprinciplesandskillsasaguideforthetranslators.Thestudyshowedthat,withpropermethod,thetranslationwillbeacceptedbyboththecompanyandthecustomers.Skopostheoryalsohasbeenusedinthisthesis,whichfocusesontranslatingcosmeticsintoChinesewithitsownpurpose.Theadvantagesanddisadvantagesoftheprinciples,techniquesandmethodwillbeshowedinthisthesis.Keywords:cosmeticsname;skopostheory;principles;techniques中文摘要随着1978年中国的对外开放，特别是2001年加入世界贸易组织，越来越多的外国化妆品品牌进入中国市场。面对与日俱增的市场竞争，化妆品牌的中文翻译变得越来越重要。一个好的化妆品名翻译，它可直接影响到其公司的文化内涵和对消费者的影响。本课题将给翻译人员提供翻译方法进行参考，方便日后翻译工作。在正确的翻译方法指导下，化妆品名翻译将被绝大多数公司和消费者所接受。本课题将探讨在目的论的指导下，化妆品名翻译中翻译方法的重要性，化妆品名翻译的原则，技巧，和翻译方法的优缺点以及翻译过程中应注意的事项。关键词：化妆品名，目的论，原则，技巧ContentsTOC\o"1-3"\h\z\uHYPERLINK\l"_Toc323386757"AbstractPAGEREF_Toc323386757\hIHYPERLINK\l"_Toc323386758"中文摘要PAGEREF_Toc323386758\hIIHYPERLINK\l"_Toc323386759"1.IntroductionPAGEREF_Toc323386759\h1HYPERLINK\l"_Toc323386760"1.1RelevantbackgroundPAGEREF_Toc323386760\h1HYPERLINK\l"_Toc323386761"1.2SignificanceofthestudyPAGEREF_Toc323386761\h1HYPERLINK\l"_Toc323386762"1.3innovativepointsoftheStudyPAGEREF_Toc323386762\h2HYPERLINK\l"_Toc323386763"2.LiteratureReviewPAGEREF_Toc323386763\h3HYPERLINK\l"_Toc323386764"2.1DomesticresearchsituationPAGEREF_Toc323386764\h3HYPERLINK\l"_Toc323386765"2.2ForeignresearchsituationsPAGEREF_Toc323386765\h4HYPERLINK\l"_Toc323386766"3.TranslationprinciplesofthenamesofcosmeticsPAGEREF_Toc323386766\h6HYPERLINK\l"_Toc323386767"fromEnglishintoChinesePAGEREF_Toc323386767\h6HYPERLINK\l"_Toc323386768"