绿色动力、环保行动--第四届建行“e路通”杯全国大学生网络运用创新大赛杏之炭生活网西京学院二零一一年三月目录第一章项目背景.........................................................................................51.1项目介绍........................................................................................................51.2项目商业模式................................................................................................71.3项目商业特征................................................................................................71.4项目优势分析………………………………………………………………81.5项目可行性分析……………………………………………………………..8第二章市场分析.......................................................................................92.1行业分析......................................................................................................92.2产品市场分析.............................................................................................102.3产品价值分析...........................................................................................122.4竞争环境分析...........................................................................................132.5竞争对手分析.........................................................................................17第三章项目介绍....................................................................................183.1网站总体定位.............................................................................................183.2网站发展目标.............................................................................................193.3网站规划与建设进度.................................................................................193.4网站栏目版块...........................................................................................203.5网站优势.................................................................................................213.6收益来源概述.............................................................................................21第四章网站技术方案…………………………………………………….224.1网站语言……………………………………………………………….......224.2网站设计风格……………………………………………