浅论我国中小型旅行社的经营策略AbstractNowadays,withtheexpandingfieldoftourismandopeningupallaspectsofthegradualeliminationofprotectionistbarriers,thecommunityisincreasingdemandforleisuretravel,hiddenpotentiallargemarket,butthecorrespondingincreasinglyfiercemarketcompetition.Combinedaccountforthevastmajorityofsmalltravelagenciesledthedevelopmentoftheentiretravelindustrygraduallyintodifficulties,especiallyinthemanagementofbusinessservicesexposedonthesmallbusinessmodelchaos,collectiveeconomyweakandsoon.ThisarticlecomprehensivestudyofdomesticandforeignsmallandmediumsizedtravelagenciesZeyibusinessbackgroundasastartingpoint,withsmallandmediumsizedtravelagencymanagementsystemtoanalyzethecurrentsituationanddevelopmentofitsbusinessmanagementmodel,proposedbysmallandmediumsizedtravelagenciesintheproduct,marketingandpricingissues,whilere-useinductionandsystemanalysis,analyzeproblemsandproposeanewsituationinthesmalltravelagenciesinChinatoadapttotheappropriatebusinessdevelopmentstrategytoexaminethestatusoftravelagencymanagement,improvemanagement,sothatsmalltravelagenciesinChinacaneffectivelymeetthechallengeandcompete.Keywords:Smallandmedium-sizedtravelservice，management，thecurrentsituation，countermeasures目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc289782106"中文摘要1HYPERLINK\l"_Toc289782109"Abstract2HYPERLINK\l"_Toc289782113"引言4HYPERLINK\l"_Toc289782115"1．综述4HYPERLINK\l"_Toc289782116"1.1本文的研究背景4HYPERLINK\l"_Toc289782124"1.2本文的研究意义及思路6HYPERLINK\l"_Toc289782130"1.3国内外关于旅行社经营策略的研究现状6HYPERLINK\l"_Toc289782140"2．中小型旅行社的概况7HYPERLINK\l"_Toc289782141"2.1中小型旅行社的概念7HYPERLINK\l"_Toc289782150"2.2中小型旅行社经营特点8HYPERLINK\l"_Toc289782151"2.3中小型旅行社的发展优势9HYPERLINK\l"_Toc289782158"3．中小旅行社经营管理中的问题9HYPERLINK\l"_Toc289782160"3.1产品方面10HYPERLINK\l"_Toc289782164"3.2渠道方面10HYPERLINK\l"_Toc289782175"3.3价格方面12HYPERLINK\l"_Toc289782179"4．中小型旅行社的经营策略12HYPERLINK\l"_Toc289782180"4.1产品策略12HYPERLINK\l"_Toc289782188"4.2渠道策略13HYPERLINK