中文2360字StudyonmarketingstrategyofcreditcardinChinaSince2000,thecreditcardmarkethasbeendevelopingrapidly.Thedevelopmentofthecreditcardmeetstheneedsofthedevelopmentofthepeople’swayoflifeandtheconsumptionlevel.ItistheoutcomewhenthesocialeconomydevelopstoacertainphaseandistheevidenttrendwhentheChinesefinancedevelopstowardmodernizationandinternationalization.Toresearchthemarketingstrategyofthecreditcardisthepremiseandthebasisofunderstandingthecompetitivedevelopingtrendofthecreditcardmarket,graspingthedevelopinglawofthecreditcardmarket,andimprovingthecompetitivesuperiorityoftheenterprise.Underthebackgroundofworkinginthefinancialsettlingunit,withthepersonalexperiencesofalltheservicesofthecreditcard,andonthebasisofreadingalargenumberofmaterials,theauthoremploysthemethodofcombiningthetheorywiththepracticeinordertomakeacomprehensiveanalysisofthemarketingstrategyofthecreditcard.Firstweshouldunderstandthebasicoperatingtrialofthecreditcardandthedevelopingconditionsathomeandabroad;secondonthebasisoftheanalysisofthemacroandmicroenvironmentweshouldcarryouttheresearchintothemarketsegmentationofthecreditcard;andthenfromthetwoaspectsofthemarketingchannelandthestrategyofthesalespromotion,wecomprehensivelyresearchthe4PSimportantelementsofthecreditcardThe4PSareproduct,price,placeandpromotion.Concerningthesalespromotionstrategyoftheproduct,theanalysisofthemarketingstrategyisconductedfromthreeaspects―thepricestrategy,thevalue-addedservicestrategyandtheproductstrategy.Beingoneofthemostimportantintermediaryservicestoolsincommercialbanks,creditcardbusinessofdomesticbankshasbyfarlaggedbehinddevelopedcountries,nomatterinthemacrosocialcreditsystemandinternetmanagement,orinthemicrocosmicbusinessphilosophy,operationmechanismandmarketingmix.Inthemeanwhile,creditcardserviceisalsotheweakestlinkinChinacommercialbanks’businessoperation.Therefore,itturnstobequitesignificanttodevelopandstrengthenChinacreditcardindustrylearningtheexperienceofdevelopedcountriesbasedonChinasocialcondition.Withthefastste