高级商务英语口试辅导材料高级商务英语口试精选辅导材料读书是易事，思索是难事，但两者缺一，便全无用处。以下是小编为大家搜索整理的高级商务英语口试精选辅导材料，希望对正在关注的您有所帮助!更多精彩内容请及时关注我们应届毕业生考试网!Advertising1.Media○1Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etc○2AdvantagesanddisadvantagesofthemajortypesTV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselectivity.Newspaper:flexibility,goodlocalmarketcoverage,broadacceptance;shortlife,poorreproductionquality.Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsinthesamemagazine.Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamemedium;relativelyhighcost,junkmailimage.Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwithTV.○3Consideryourtargetaudienceandyourbudgettomakeawisedecision.2.Agency○1SelectasuitableagencyA.Considerthereputationandpastperformancesoftheagency.Agenciesprovidetheclientwiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosenfield.B.Samecompensationphilosophies.Differentcompensationsystemsmayresultindisagreement.C.Stabilityinagency’spolicies.Mergersandacquisitionsmayleadtopolicychanges.Thiswillhavenegativeeffectontheperformanceoftheagency.○2Ensurethatagenciesmaintainahighlevelofeffectiveness.A.Regularreviews:financialandqualitativeassessments.B.Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutsidesuppliers.C.Givedetailedinstructionsorcertaintrainingstotheagenciesabouthowtorepresentacompany.D.Makefulldisclosureofanypotentialandexistingconflictofinterest.Oneagencycannotruntwoaccountswhichareindirectcompetitionwitheachother.Insomecases,evenindirectcompetitionwillnotbetolerated.3.Tradefairandexhibition○1Typesofexhibition.Whatareexhibited?Whetheritisrelatedtoyourfield?Whetheryoucanfindpotentialcustomers,suppliers,orpartners?○2Scaleofexhibition.Howmanyparticipant