Cuticura产品公关方案.ppt
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Cuticura产品公关方案.ppt

Cuticura产品公关方案.ppt

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Whoarewe?TheTeamTheSpiritofCloudCommsHowdidwestart?TheBriefFormativeResearchInternalEnvironmentOnlineAuditExternalEnvironmentCompetitorAnalysisCompetitorAnalysisCompetitorAnalysisbyM.ResearchDesignCuticuravs.CarexConnectiontoCuticuraBrandAwarenessPreferencesPurchaseCriteriaFrequencyofUseImportanceofHandHygieneOccasionsofUseSWOTAnalysisWhodowetargetbasedonthis?TargetaudiencesTargetaudiencesWheredowewanttogo?OpportunitystatementGoalObjectivesansStrategiesHowdowebringthistolife?OverviewofTacticsTactic1:WebisodesTactic3:What‘sinyourbag?Tactic3:What‘sinyourbag?Tactic5:PartnershipsTactic5:PartnershipsTactic5:PartnershipsHowdowecoordinateallofthis?TimelineHowmuchisitworth?BudgetHowdofindoutifitworks?EvaluationSo,arewedonenow?ConclusionAnyquestions?