爷爷泡的茶—YY茶吧第页共NUMPAGES28页,创业团队策划书目录公司描述···································公司理念···································公司简介···································公司结构···································场地及设施·································产品介绍···································一、产品种类及价格······························二、产品功效····································市场分析···································STP分析···································SWOT分析··································竞争分析···································一、目标市场及市场容量··························二、竞争对手及主要的优劣势······················三、本店相当于竞争对手的优劣势··················营销策略···································产品策略···································定价策略···································促销策略···································财务·······································一、资金来源····································二、效益分析····································风险及规避·································一、相关风险二、规避方法附录及图表·································公司描述：一、公司理念我们的目标是将公司变成常熟高院中校内最大的健康品茶会所，我们公司的理念是“远离键盘，追求健康”，为在校大学生及慕名而来的社会人士提供一个健康、惬意的休闲场所,引领一种新的生活风尚。让所有光临我们休闲吧的顾客可以尝试健康的饮茶及生活方式。公司介绍:公司名称：爷爷泡的茶（YY茶吧）名称意义：以一首中国风的现代流行歌曲名作为公司名称，突出了公司的主旨和核心，即融合传统和现代元素，崇尚健康惬意的生活方式。简称YY茶吧，YY即“爷爷”的拼音开头字母，亦谐音“歪歪”，上口易记，“爷爷”切合传统，“歪歪”类网络用语，亦是融合之意。本公司主要经营休闲吧茶饮，副业格子铺、桌游游戏等。在具有强烈中国风俗意义的茶饮中，注入具有现代气息的元素，吸引广大青年人消费者，以公司“AKF”、“健康生活”为宗旨，进行多种产品的销售。总经理市场总监营销总监店面主管物流总监财务总监店员副总经理三、公司结构：总经理：负责统筹兼顾策划企业的未来发展方向，协调各个部门之间的关系，对企业的重大决策作出决定。人力资源中心由总经理负责，为企业培养各方面的人才。副总经理：协助总经理管理，监督各个部门工作。市场总监：负责市场的调研发现市场的变化提出研发或引进新产品的建议。营销总监：负责企业的营销策划、促销策划、企业形象策划。财务总监：按照会计核算规范要求设置总账、明细分类账，编制会计报表。负责公司资金调配、具体承办贷款等融资工作审核、监督公司资产的盘盈、盘亏、报废清理及货款结算、催收和处理。根据公司年度生产经营综合计划编制财务收支计划、融资计划和成本计划。物流总监：负责联系供应商，保证原料的供应稳定店面主管：负责店面产品数量质量的检查工作，负责店面清洁卫生的监督工作店员：负责产品的制作，为消费者服务，店面的清扫。四、场地及设施主要设施：吧台，桌椅，茶壶，空调，桌游，格子铺，WIFI（无线网络），音响设施。产品介绍一、产品种类及价格1、茶类传统茶：碧螺春苦丁茶龙井普洱茶铁观音乌龙茶武夷岩茶阳羡雪芽价格/500ml24.0018.0020.0018.0022.0032.0040.0025.