麦当劳以高科技尝试新式服务英语美文麦当劳以高科技尝试新式服务英语美文麦当劳(McDonald"sCorp)已取消热爱快餐者和他们渴望的食品间的中间人，取而代之的是以高科技接触屏幕方式直接让食客向厨房下自己喜爱食品订单。这样缩短客户排队，让他们能直接控制自己的食谱。麦当劳餐厅布局因此也发生了变化。装备电脑的'小售餐亭取代了原来食客排队的订餐点。每一个售餐亭允许一位食客使用印有各种食品，带有英文和西班牙文及语音提示图片的接触屏幕直接向厨房下订单。此外，该方式还能让食客下非标准食品订单。麦当劳在承认服务出现问题后决意要以改正服务方式提高服务质量。一些人相信采用这项科技将使快餐业走上类似于银行和机场检查服务的服务体系。McDonald"sTestsSelf-ServeKiosksMcDonald"sCorp.haseliminatedthemiddlemanstandingbetweenfast-foodloversandtheirburgers,withanadvancedtestoftechnologythatpromisestoshortenlinesandgiveconsumersmorecontroloverordering.OutsideChicagoinSt.Charles,Ill.,longtimeMcDonald"sfranchiseeJohnLardashasreconfiguredhisrestaurant,replacingthreeorderingstationsmannedbyemployeesatthefrontcounterwithonetraditionalstationandfourstand-alonecomputers,orkiosks."Youseenolinesbecausepeoplearespreadingthemselvesout,"saidLardas,whoestimatesthat70%ofcustomersnowopttousethetechnology.McDonald"s,whichrecentlyadmitteditsserviceproblemsandvowedtofixthem,isironingthekinksoutoftechnologythatsomebelievewilltransformfastfoodthewaysimilarsystemshaverevolutionizedbanktransactionsandairportcheck-ins.Eachkioskallowsacustomertoplaceanorderdirectlywiththekitchen,usingatouchscreenwithpicturesoffood,EnglishorSpanishtextandverbalprompts."Orderaccuracyisacommoncomplaintinthefast-foodindustry—peoplegettingthewrongorderorwithsomethingmissing,"saidRobertSandelman,anindustryconsultantinOrangeCounty.Theissueremainsatopconsumerconcerninhisfirm"syearlyindustrysurvey,alongwithfoodtasteandrestaurantcleanliness.That"spartlybecausestaffingrestaurantswithwell-trainedemployeeswillingtoworkforlowwagesremainsanincreasingchallengeforfast-foodoperators,whichrunontightmarginsandhaveseenthepriceofcommoditieslikebeefmovesteadilyhigher.Onceperfected,thetechnologyprobablywillleadtoshorterwaittimes,laborcostsavingsandhigheraveragepurchases,analystssaid."It"sabouttimeandlines,"saidHarryBalzer,vicepresidentwithfoodmarketresearchfirmNPDGroupInc."Wearelookingfort