目录一、绪论1.1设计的目标......................................................................................................31.2方案设计的思路..............................................................................................31.3任务分配表......................................................................................................3二、爹地宝贝的简介2.1公司简介..........................................................................................................42.2产品简介..........................................................................................................42.3品牌文化..........................................................................................................4三、市场分析3.1母婴市场环境分析国内现状..........................................................................53.1.2国内对母婴用品的政策..............................................................................63.1.3营销现状分析..............................................................................................83.1.4产品市场前景分析......................................................................................8四、竞争对手分析4.1竞争者品牌分析..............................................................................................94.2目标客户分析................................................................................................12五、推广战略5.1社会化媒体营销........................................................................................145.1.1微博推广....................................................................................................145.1.2微信推广....................................................................................................155.2短视频营销....................................................................................................165.3网站的植入性广告........................................................................................175.4线下推广........................................................................................................17六、预期效果展示6.1微信推