东北极地五星级酒店可行性研究报告PAGE\*MERGEFORMAT2东北极地五星级酒店建设项目可行性研究报告2017年9月目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc492384475"1总论PAGEREF_Toc492384475\h1HYPERLINK\l"_Toc492384476"1.1项目概况PAGEREF_Toc492384476\h1HYPERLINK\l"_Toc492384477"1.2项目编制单位PAGEREF_Toc492384477\h2HYPERLINK\l"_Toc492384478"1.3报告编制依据PAGEREF_Toc492384478\h2HYPERLINK\l"_Toc492384479"1.4研究范围及研究内容PAGEREF_Toc492384479\h2HYPERLINK\l"_Toc492384480"1.5项目建设内容及规模PAGEREF_Toc492384480\h3HYPERLINK\l"_Toc492384481"1.6主要经济技术指标PAGEREF_Toc492384481\h3HYPERLINK\l"_Toc492384482"1.7结论与建议PAGEREF_Toc492384482\h5HYPERLINK\l"_Toc492384483"2项目建设背景及必要性分析PAGEREF_Toc492384483\h8HYPERLINK\l"_Toc492384484"2.1项目背景PAGEREF_Toc492384484\h8HYPERLINK\l"_Toc492384485"2.2项目建设的必要性PAGEREF_Toc492384485\h11HYPERLINK\l"_Toc492384486"3项目投资环境分析PAGEREF_Toc492384486\h15HYPERLINK\l"_Toc492384487"3.1XXX市总体概况PAGEREF_Toc492384487\h15HYPERLINK\l"_Toc492384488"3.2宏观环境分析PAGEREF_Toc492384488\h18HYPERLINK\l"_Toc492384489"3.3酒店行业分析PAGEREF_Toc492384489\h25HYPERLINK\l"_Toc492384490"3.5项目酒店市场分析PAGEREF_Toc492384490\h27HYPERLINK\l"_Toc492384491"4项目战略定位分析PAGEREF_Toc492384491\h31HYPERLINK\l"_Toc492384492"4.1项目优势分析PAGEREF_Toc492384492\h31HYPERLINK\l"_Toc492384493"4.2项目劣势分析PAGEREF_Toc492384493\h32HYPERLINK\l"_Toc492384494"4.3项目机会分析PAGEREF_Toc492384494\h32HYPERLINK\l"_Toc492384495"4.4项目威胁分析PAGEREF_Toc492384495\h34HYPERLINK\l"_Toc492384496"4.5SWOT矩阵分析PAGEREF_Toc492384496\h34HYPERLINK\l"_Toc492384497"4.6项目酒店战略定位PAGEREF_Toc492384497\h35HYPERLINK\l"_Toc492384498"5项目酒店概况PAGEREF_Toc492384498\h38HYPERLINK\l"_Toc492384499"5.1项目基本概况PAGEREF_Toc492384499\h38HYPERLINK\l"_Toc492384500"5.2酒店功能分区PAGEREF_Toc492384500\h39HYPERLINK\l"_Toc492384501"6项目选址及建设条件PAGEREF_Toc492384501\h41HYPERLINK\l"_Toc492384502"6.1选址原则PAGEREF_Toc492384502\h41HYPERLINK\l"_Toc492