临安东方产权式酒店项目建议书东方产权式酒店项目建议书目录TOC\o"1-3"\h\zHYPERLINK\l"_Toc54422512"第一章总论PAGEREF_Toc54422512\h1HYPERLINK\l"_Toc54422513"1.1项目概况PAGEREF_Toc54422513\h1HYPERLINK\l"_Toc54422514"1.2项目主要技术经济指标PAGEREF_Toc54422514\h2HYPERLINK\l"_Toc54422515"1.3研究的原则PAGEREF_Toc54422515\h2HYPERLINK\l"_Toc54422516"1.4研究的主要结论PAGEREF_Toc54422516\h2HYPERLINK\l"_Toc54422517"第二章项目环境介绍PAGEREF_Toc54422517\h3HYPERLINK\l"_Toc54422518"2.1世界旅游业发展趋势PAGEREF_Toc54422518\h3HYPERLINK\l"_Toc54422519"2.2中国旅游业及宾馆饭店业市场分析PAGEREF_Toc54422519\h3HYPERLINK\l"_Toc54422520"2.3浙江省旅游业及旅游饭店业市场分析PAGEREF_Toc54422520\h4HYPERLINK\l"_Toc54422521"2.4杭州市旅游业及旅游饭店业市场分析PAGEREF_Toc54422521\h5HYPERLINK\l"_Toc54422522"2.5临安市概况PAGEREF_Toc54422522\h5HYPERLINK\l"_Toc54422523"2.6临安市旅游环境和酒店业市场分析PAGEREF_Toc54422523\h6HYPERLINK\l"_Toc54422524"2.7本项目客房出租率预测PAGEREF_Toc54422524\h7HYPERLINK\l"_Toc54422525"第三章产权式酒店模式及本项目模式选择PAGEREF_Toc54422525\h7HYPERLINK\l"_Toc54422526"3.1国内外常见的旅游度假酒店模式PAGEREF_Toc54422526\h7HYPERLINK\l"_Toc54422527"3.2产权式酒店模式介绍PAGEREF_Toc54422527\h9HYPERLINK\l"_Toc54422528"3.3本项目的模式选择PAGEREF_Toc54422528\h13HYPERLINK\l"_Toc54422529"第四章效益分析PAGEREF_Toc54422529\h14HYPERLINK\l"_Toc54422530"4.1酒店经营效益分析PAGEREF_Toc54422530\h14HYPERLINK\l"_Toc54422531"4.1.1酒店营收估算PAGEREF_Toc54422531\h14HYPERLINK\l"_Toc54422532"4.1.2酒店营业成本分析PAGEREF_Toc54422532\h15HYPERLINK\l"_Toc54422533"4.1.3经营效益测算PAGEREF_Toc54422533\h16HYPERLINK\l"_Toc54422534"4.1.4产权酒店售价及业主投资回报测算PAGEREF_Toc54422534\h16HYPERLINK\l"_Toc54422535"4.2酒店开发投资成本分析PAGEREF_Toc54422535\h18HYPERLINK\l"_Toc54422536"4.3资金筹措和财务成本PAGEREF_Toc54422536\h19HYPERLINK\l"_Toc54422537"4.4酒店开发投资效益测算PAGEREF_Toc54422537\h19HYPERLINK\l"_Toc54422538"第五章结论和建议PAGEREF_Toc54422538\h21HYPERLINK\l"_Toc54422539"5.1结论PAGEREF_Toc54422539\h21HYPERLINK\l"_Toc54422540"5.2建议PAGEREF_Toc5442254