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公共英语四级考试阅读模拟试题62014年公共英语四级考试阅读模拟试题6Cultureisoneofthemostchallengingelementsoftheinternationalmarketplace.『Thissystemoflearnedbehaviorpatternscharacteristicofthemembersofagivensocietyisconstantlyshapedbyasetofdynamicvariables:language,religion,valuesandattitudes,mannersandcustoms,aesthetics,technology,education,andsocialinstitutions.』①Tocopewiththissystem,aninternationalmanagerneedsbothfactualandinterpretiveknowledgeofculture.Tosomeextent,thefactualknowledgecanbelearned;itsinterpretationcomesonlythroughexperience.Themostcomplicatedproblemsindealingwiththeculturalenvironmentstemfromthefactthatonecannotlearnculture—onehastoliveit.Twoschoolsofthoughtexistinthebusinessworldonhowtodealwithculturaldiversity.Oneisthatbusinessisbusinesstheworldaround,followingthemodelofPepsiandMcDonald’s.Insomecases,globalizationisafactoflife;however,culturaldifferencesarestillfarfromconverging.Theotherschoolproposesthatcompaniesmusttailorbusinessapproachestoindividualcultures.Settinguppoliciesandproceduresineachcountryhasbeencomparedtoanorgantransplant;thecriticalquestioncentersaroundacceptanceorrejection.Themajorchallengetotheinternationalmanageristomakesurethatrejectionisnotaresultofculturalmyopiaorevenblindness.Fortuneexaminedtheinternationalperformanceofadozenlargecompaniesthatearn20percentormoreoftheirrevenueoverseas.Theinternationallysuccessfulcompaniesallshareanimportantquality:patience.Theyhavenotrushedintosituationsbutratherbuilttheiroperationscarefullybyfollowingthemostbasicbusinessprinciples.Theseprinciplesaretoknowyouradversary,knowyouraudience,andknowyourcustomer.1.Accordingtothepassage,whichofthefollowingistrue?A.Allinternationalmanagerscanlearnculture.B.Businessdiversityisnotnecessary.C.Viewsdifferonhowtotreatcultureinbusinessworld.D.Mostpeopledonotknowforeignculturewell.2.Accordingtotheauthor,themodelofPepsi.A.isinlinewiththetheoriesoftheschooladvocatingthebusinessisbusinesstheworldaroundB.isdifferentfromthemodelofMcDonald’sC.showsthereverseofglobalizationD.hasconvergedcul
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