Allovertheworld,whenpeopletalkaboutanewlypaintedroom,theydotalkabouthowitlooks,butmostlyabouthowitmakesthemfeel.Sochangingoursurroundingscanhaveahugeeffectonourmoodsandminds.So,itisnotjustpaintwearesellingItistinsofoptimism.Inshadesofcalm,vitalityandhappiness.Paintisthesimplestwaytoinjectcolorintostreets,workplacesandlives.Solet’sstartaddingcolortopeople’slives1.Market&SectorWegivepeopletheproducts,servicesandguidancetomotivateandhelpthemcolortheirhomesandsurroundings.Wewantpeopletothriveintheirsurroundings.Wearenotjustsellingtinsofpaint.Wearehelpingpeoplemakethemostoftheirhomesandgivingthemallthetoolstheyneed.So,ratherthanjusttalkingaboutthefunctionalcredentialsofourpaints,wewanttoremindpeoplethatpaintcanhelpthemtoseetheirworldinanewway.People,especiallywomen,wholovetheirsurroundingsbutneedafriendlynudgetomakethemostofthem.Needstates:DeliverMyVisionHelpMeFindMyStylePerfectProfessionalResult…isanopportunityforperfectioniststoshine.Thesejobsaren’treallyaboutexperimentationbutaboutaflawlessfinishyoucanstandbackandadmire.Novisiblebrushstrokes,nopaintdroplets,justtextbookprecision.Delivermyvision...HelpMeFindMyStyleDécorplayersprovidinghomeenhancementsolutionsthathavebuiltstrongemotionalconnectionswithconsumers.Wearecommittedtosupportingourconsumersthroughouttheirpaintingjourney.Weinspire...byintroducingpeopletonewideasWemotivate...byhelpingpeoplerealizetheeffectachangeofpaintcanhaveontheirlivesWesupport…byhelpingpeopleselecttherightproductandcolorcombinationWeguide...byprovidinghelpfulandpracticaltipsalongthewayWehelp…peoplemaketheirdreamsarealityWewillhelppeopletomakeadifferencetolocalcommunities,usingpainttoregeneraterundowncommunalareas.Wedon’tbelieveinonlytestingourpaintinlabswhenitneedstosurvivethetestoftherealworld.Wemakesureourpaintisnotonlyofthehighestqualitybutcanliveuptotheexpectationsofrealconsumerneeds.Wewanttocreatehelpfulsolutionsthatmakeiteasierforpeople’ssurroundingstolookandfeelbetter.Weputourselvesintheshoesofour