PAGEII摘要PAGEIIIPAGEII摘要安徽建筑大学毕业设计（论文）专业工业设计班级09工设1班学生姓名XXXXX学号0921XXXX123课题电动车改装公司的VI设计指导教师2013年06月10日摘要电动自行车行业始于中国，是国内近十年来的新兴行业，随着禁摩令的实行、以及电动车本身轻便绿色的特质，短短十几年就发展成一个庞大的行业。电动车行业不断的在发展、用户层也不断的在发生变化，人们对于电动车的需求不仅仅满足于一个代步工具。越来越多的人开始追求电动车的个性化，电动车改装也将成为电动车行业的一个附属产业发扬光大。电动车改装公司目前在国内还属于小作坊式，也没有相对知名的改装公司，作为国内电动车的领导品牌，雅迪率先开始改装解决方案的研究投入毫无疑问是具有突破性的，而为此品牌进行VI设计同样也是富有意义并具有挑战性的。本论文通过对电动车改装品牌的市场调研分析研究，在现代VIS设计理论指导下，提出对电动车改装品牌视觉识别系统建设的总体思想，根据雅迪电动车新改装品牌的理念识别理解及消化，进行视觉形象识别设计，以标志、标准字、标准色为核心为该品牌设计名字、logo、店面等，运用CorelDRAW、3DSMAX等软件做出实际效果图，并做出实际VIS手册。同时相应介绍了CorelDRAW和3DSMAX软件的特点以及使用范围。关键词:改装品牌;vis设计;计算机辅助AbstractElectricbicycleindustrybeganinChina,isanemergingindustryoverthepastdecade,alongwithJinMoordertoimplement,aswellastheelectriccaritselflightgreenqualities,justtenyearsitdevelopedintoahugeindustry.Electriccarindustrycontinuedtodevelop,theuserlayerisalsoconstantlychanging,thepeople'sdemandforelectriccarsnotonlysatisfiedwithameansoftransport.Moreandmorepeoplebegantopursuepersonalizedelectricvehicles,electricvehiclesintotheelectriccarindustrywillbecomeasubsidiaryoftheindustrytoflourish.Electriccarconversionisalsopartofthebrandinthedomesticsmallworkshops,andnomodificationisrelativelywell-knownbrands,astheleadingbrandinthedomesticelectriccar,yadeathefirsttoretrofitsolutionsforresearchinvestmentisundoubtedlyabreakthrough,andforthethisbrandVIdesignisalsomeaningfulandchallenging.Throughthispapertheelectricvehiclesintothebrand'smarketresearchanalysis,designtheoryinmodernVISundertheguidanceproposedforelectricvehiclesintotheconstructionofbrandvisualidentitysystemoverallidea,accordingtothenewelectriccarconversionyadeatheconceptofbrandrecognitionandunderstandingofdigestionforvisualimagerecognitiondesignedtomark,thestandardcharacters,standardcolorasthecoredesignforthebrandname,logo,store,etc.,usingCorelDRAW,3DSMAXandothersoftwaretomakerealrenderings,andmakepracticalVISmanual.AlsointroducedthecorrespondingCorelDRAWand3DSMAXsoftwarefeaturesandscopeofuse.