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1.Thinkaboutthelecture,TheExperimentalMethod."Itdiscussestheuseofcontrolledexperimentsandblindexperimentstotesthypotheses.Nowreadthelistofcommonhomeremediesfortreatingcolds.Chooseoneanddesignacontrolledexperimentthatwilltestwhetherornottheremedyiseffectiveinmakingyoufeelbetterfaster.chickensouphotteawithlemontakingfrequentsteambathsdrinkinglotsofliquidstakingzincsupplementsWritingyourparagraphbelow.Maybesomeofyoudrinkhotteawithlemonwhenyouhaveacold.Yes?No?OK,forthosewhodon'tknowabouthotteawithlemonit'sjustacommontea.Butdoyouknowweatherit'seffective?Ofcauseyouseelotsofadvertisementssayingitisthattheywouldn'tsellmuchiftheydon't,wouldthey?Sohowcanwebesure?Thefollowingexampleexperimentwillhelpyoufindout.Firstofall,weshouldfindsomeparticipantswhohavegetacooldandhaven'tacceptanyremedy.Wedividedthemintotwogroups,theexperimentalgroupandthecontrolledgroup.Participantsintheexperimentalgroupwegivethemthehotteaoflemonwhilethecontrolledgroupwejustgivethemaplacebo,whichlooksliketheexperimentaltreatmentbutdoesnothing.Atthesametime,alltheparticipantsarenotallowed本文档下载后根据实际情况可编辑修改使用toknowwhichgrouptheyareintomakesuretheexperimentsareblindexperiments.Thenifthereisadifferencebetweenthetwogroups,maybe,justmaybe,thedifferenceisfromtakinghotteaoflemon.Sothecontrolledgroupisthesameastheexperimentgroupbutdoesn'tgettheexperimentaltreatment.2.Thinkaboutthelecture,“NewWaysinAdvertising.”Itdescribestwomarketingstrategies—viralmarketingandstealthmarketing.Nowreadthelistofproductsbelow.Considerwhichmarketingstrategywouldworkbestforeachproduct.Whydoyouthinkitisthebeststrategy?Howwouldyouadvertisetheproduct?Whataretheadvantagesanddisadvantagesofthestrategyyouchose?acellphonewithcameraaluxuryhotelacomputergameforyoungadultsapopulardanceclubChooseoneproductandbrieflyexplainthebestmarketingstrategyfortheproduct,whyyouthinkitisthebeststrategy,howyouwouldadvertisetheproduct,andpossibleadvantagesanddisadvantagesofthes
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