东风标致206轿车中国市场营销策略研究的开题报告Title:MarketingStrategyAnalysisofDongfengPeugeot206SedaninChineseMarketBackground:DongfengPeugeot206sedanisapopularandaffordablecarmodelinChina.However,theautomobilemarketinChinaishighlycompetitivewiththepresenceofbothdomesticandinternationalcarmanufacturers.Inordertomaintainitsmarketshare,DongfengPeugeotneedstodevelopaneffectivemarketingstrategythatattractsandretainsitstargetcustomers.Objectives:TheprimaryobjectiveofthisresearchistoanalyzethemarketingstrategyofDongfengPeugeot206sedanintheChinesemarket.Specifically,thisresearchaimsto:1.IdentifythetargetmarketofDongfengPeugeot206sedaninChina2.AnalyzethemarketingmixofDongfengPeugeot206sedaninChina3.EvaluatetheeffectivenessofthecurrentmarketingstrategyofDongfengPeugeot206sedaninChina4.ProviderecommendationsforimprovingthemarketingstrategyofDongfengPeugeot206sedaninChinaMethodology:Theresearchwilluseamixed-methodapproachthatinvolvesbothquantitativeandqualitativeresearchmethods.Inthequantitativesegment,surveyswillbeconductedtocollectdataonthebuyingbehaviorandpreferencesofChinesecarbuyers,aswellastheirperceptionofDongfengPeugeot206sedan.Inthequalitativesegment,interviewswillbeconductedwithemployeesofDongfengPeugeot,cardealers,andindustryexpertstogaininsightsintothecurrentmarketingstrategyofDongfengPeugeot206sedan.Expectedoutcomes:ThestudyisexpectedtoprovideinsightsintothemarketingstrategyofDongfengPeugeot206sedaninChina.Theidentificationofthetargetmarket,analysisofthemarketingmix,andevaluationoftheeffectivenessofthecurrentstrategywillhelpdeterminethestrengthsandweaknessesofthemarketingapproach.Basedonthefindings,recommendationswillbemadetoimprovethemarketingstrategyoftheDongfengPeugeot206sedaninthehighlycompetitiveChinesemarket.