“红房子”小吃店营销策划方案（大学生创新创业项目）目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc311024228"前言PAGEREF_Toc311024228\h1HYPERLINK\l"_Toc311024229"一、项目背景及意义PAGEREF_Toc311024229\h2HYPERLINK\l"_Toc311024230"二、我院相关“小吃店”市场营销现状分析PAGEREF_Toc311024230\h2HYPERLINK\l"_Toc311024231"(一)“快乐堡”小吃店PAGEREF_Toc311024231\h2HYPERLINK\l"_Toc311024232"1.市场定位与选择PAGEREF_Toc311024232\h2HYPERLINK\l"_Toc311024233"2.产品组合分析PAGEREF_Toc311024233\h2HYPERLINK\l"_Toc311024234"3.营销服务分析PAGEREF_Toc311024234\h3HYPERLINK\l"_Toc311024235"4.优劣势分析PAGEREF_Toc311024235\h3HYPERLINK\l"_Toc311024236"(二)“正湘源”小吃店PAGEREF_Toc311024236\h4HYPERLINK\l"_Toc311024237"1.市场定位与选择PAGEREF_Toc311024237\h4HYPERLINK\l"_Toc311024238"2.产品组合分析PAGEREF_Toc311024238\h4HYPERLINK\l"_Toc311024239"3.营销服务分析PAGEREF_Toc311024239\h5HYPERLINK\l"_Toc311024240"4.优劣势分析PAGEREF_Toc311024240\h6HYPERLINK\l"_Toc311024241"三、“红房子”小吃店营销现状分析PAGEREF_Toc311024241\h6HYPERLINK\l"_Toc311024242"(一)经营历史PAGEREF_Toc311024242\h6HYPERLINK\l"_Toc311024243"(二)产品组合PAGEREF_Toc311024243\h7HYPERLINK\l"_Toc311024244"(三)营销现状分析PAGEREF_Toc311024244\h8HYPERLINK\l"_Toc311024245"四、SWOT分析PAGEREF_Toc311024245\h17HYPERLINK\l"_Toc311024246"(一)“红房子”市场状况及市场前景分析PAGEREF_Toc311024246\h17HYPERLINK\l"_Toc311024247"1.现有市场及潜在市场状况PAGEREF_Toc311024247\h17HYPERLINK\l"_Toc311024248"2.市场前景分析PAGEREF_Toc311024248\h17HYPERLINK\l"_Toc311024249"(二)“红房子”市场影响因素分析PAGEREF_Toc311024249\h18HYPERLINK\l"_Toc311024250"1.市场影响因素分析PAGEREF_Toc311024250\h18HYPERLINK\l"_Toc311024251"2.优劣势分析PAGEREF_Toc311024251\h18HYPERLINK\l"_Toc311024252"五、营销策划方案PAGEREF_Toc311024252\h20HYPERLINK\l"_Toc311024253"(一)市场定位与选择PAGEREF_Toc311024253\h20HYPERLINK\l"_Toc311024254"1.“红房子”小吃店的市场定位PAGEREF_Toc311024254\h20HYPERLINK\l"_Toc311024255"2.“红房子”的市场选择PAGEREF_Toc311024255\h20HYPERLINK\l"_Toc31