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中国男性衬衫消费行为分析(英文)的中期报告Mid-termReportonAnalysisofChineseMaleShirtConsumerBehaviorIntroductionTheChinesemaleshirtmarkethasbeengrowingrapidly,andwiththeincreasingawarenessoffashionandpersonalstyle,consumerbehaviorhasbecomeanessentialfactorinthemarketanalysis.ThismidtermreportaimstoprovideananalysisofChinesemaleshirtconsumers'behaviorbyexaminingtheirpurchasingpatterns,brandpreferences,andexpenditurehabits.MethodologyTheresearchusedacombinationofonlinesurveysandin-depthinterviews.Thesamplesizeofthesurveywas500maleconsumersacrossdifferentagegroups,professions,andcitiesinChina.Theinterviewswereconductedwithtenconsumersfromthesurveysample,providingqualitativeinsightsintotheirbehaviorandattitudestowardstheproduct.FindingsPurchasingpatterns:Theresearchrevealedthatthemajorityofmaleshirtconsumerspurchasetheirshirtsintraditionalbrick-and-mortarstores.However,youngerconsumerstendtoshoponlineduetoconvenienceandmoreavailabilityofstyles.Consumers'buyingfrequencyvariesdependingontheiroccupationandincomelevel.Brandpreferences:TheresearchfoundthatbrandrecognitionplayedavitalroleinChinesemaleshirtconsumerbehavior.Maleconsumerstendtopreferwell-establishedbrands,withinternationalbrandssuchasHugoBoss,RalphLauren,andErmenegildoZegnabeingthemostpopular.Amongdomesticbrands,BosidengandSeptwolvesarefavoredbyconsumers.Expenditurehabits:ThestudyshowedthatChinesemaleshirtconsumersarewillingtopaymoreforqualityandstyle,withtheaveragepricerangebeingbetween300to500yuan.However,youngerconsumersarewillingtospendlessandprioritizeaffordabilityandtrendiness.ConclusionInconclusion,Chinesemaleshirtconsumerbehaviorisinfluencedbyvariousfactors,includingpurchasingpatterns,brandpreferences,andexpenditurehabits.Theresearchfoundthatbrandrecognitionplaysasignificantroleinconsumerbehavior,asconsumerspreferwell-establishedbrandswithareputationforqualityandstyle.Additionally,purchasingpatternsareevolving,withyoungerconsumersincreasinglyoptingforonlineshopping.Understandingthesebehaviorsisessentialforthedevel
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