目录一、内容简介.............................................................1（一）背景与意义.......................................................1（二）设计方案...........................................................11.行程安排..............................................................12.提供标准...............................................................23.费用报价...............................................................3（三）实施方案...........................................................31.市场目标群体.........................................................32.目标市场分析...........................................................43.市场推广...............................................................4二、产品分析.............................................................4（一）设计理念.........................................................41.从亲子群体需求出发....................................................42.突出主题...............................................................43.从当地旅游资源出发....................................................5（二）旅游线路各节特色..................................................51.交通...................................................................52.住宿...................................................................53.景点...................................................................54.餐饮...................................................................55.娱乐...................................................................5（三）旅游线路的可行性..................................................5三、设计总结.............................................................5（一）优点..............................................................51.主题鲜明..............................................................52.整条线路享受与体验相结合..............................................63.适应市场需求...........................................................6（二）缺点...............................................................6四、致谢...............................................................7五、