项目名称，《立项建议书》PageofNUMPAGES15电魔方立项建议书目录TOC\o"1-3"\h\zHYPERLINK\l"_Toc477468740"0.文档介绍PAGEREF_Toc477468740\h5HYPERLINK\l"_Toc477468741"0.1文档目的PAGEREF_Toc477468741\h5HYPERLINK\l"_Toc477468742"0.2文档范围PAGEREF_Toc477468742\h5HYPERLINK\l"_Toc477468743"0.3读者对象PAGEREF_Toc477468743\h5HYPERLINK\l"_Toc477468744"0.4参考文献PAGEREF_Toc477468744\h5HYPERLINK\l"_Toc477468745"0.5术语与缩写解释PAGEREF_Toc477468745\h5HYPERLINK\l"_Toc477468746"1.产品介绍PAGEREF_Toc477468746\h6HYPERLINK\l"_Toc477468747"1.1产品定义PAGEREF_Toc477468747\h6HYPERLINK\l"_Toc477468748"1.2产品开发背景PAGEREF_Toc477468748\h6HYPERLINK\l"_Toc477468749"1.3产品主要功能和特色PAGEREF_Toc477468749\h6HYPERLINK\l"_Toc477468750"1.4产品范围PAGEREF_Toc477468750\h7HYPERLINK\l"_Toc477468751"2.市场概述PAGEREF_Toc477468751\h7HYPERLINK\l"_Toc477468752"2.1客户需求PAGEREF_Toc477468752\h7HYPERLINK\l"_Toc477468753"2.1.1市场调查PAGEREF_Toc477468753\h7HYPERLINK\l"_Toc477468754"2.1.2竞争对手PAGEREF_Toc477468754\h8HYPERLINK\l"_Toc477468755"2.1.3需求分析PAGEREF_Toc477468755\h9HYPERLINK\l"_Toc477468756"2.2市场规模与发展趋势PAGEREF_Toc477468756\h10HYPERLINK\l"_Toc477468757"3.产品发展目标PAGEREF_Toc477468757\h10HYPERLINK\l"_Toc477468758"4.产品技术方案PAGEREF_Toc477468758\h10HYPERLINK\l"_Toc477468759"4.1产品体系结构及关键技术PAGEREF_Toc477468759\h10HYPERLINK\l"_Toc477468760"5.产品优缺点分析PAGEREF_Toc477468760\h10HYPERLINK\l"_Toc477468761"6.Make-or-Buy决策PAGEREF_Toc477468761\h10HYPERLINK\l"_Toc477468762"7.项目计划PAGEREF_Toc477468762\h10HYPERLINK\l"_Toc477468763"7.1项目团队PAGEREF_Toc477468763\h10HYPERLINK\l"_Toc477468764"7.2软件硬件资源估计PAGEREF_Toc477468764\h11HYPERLINK\l"_Toc477468765"7.3成本估计PAGEREF_Toc477468765\h11HYPERLINK\l"_Toc477468766"7.4进度表（待完善）PAGEREF_Toc477468766\h11HYPERLINK\l"_Toc477468767"8.市场营销计划（管控组）PAGEREF_Toc477468767\h12HYPERLINK\l"_Toc477468768"8.1目标市场PAGEREF_Toc477468768\h12HY