BusinessPortfolioAnalysisOutlineIntroductionBCG(BostonConsultingGroup)MatrixBCGProductPortfolioMatrixDimensionsBCGMatrix(cont’d)BCGMatrix(cont’d)MatrixQuadrantsKeyAssumptionsofBCGMatrixStrategicPerspectivesofProductsinDifferentQuadrantsQuestionMarks(ProblemChildren)StarsCowsDogsBCGMatrix(ThreePathstoSuccess)ThreePathstoSuccess(cont’d)BCGMatrix(ThreePathstoFailure)ThreePathstoFailure(cont’d)PIMS(ProfitImpactofMarketingStrategy)ProgramImportantStrategicPrinciplesDerivedFromPIMSExamplesofApplicationofsomeofthePrinciplesofPIMSinASPACExamplesofApplicationofsomeofthePrinciplesofPIMSinASPAC(cont’d)LimitationsofPIMSGE(GeneralElectric)/McKinseyMulti-FactorMatrixGEMultifactorPortfolioMatrixGEMultifactorPortfolioMatrix(Cont’d)SomeLimitationsoftheGEModel