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YLFMAETTeam-Fly®470643FM.qxd3/17/0410:28AMPageiDataMiningTechniquesForMarketing,Sales,andCustomerRelationshipManagementSecondEditionMichaelJ.A.BerryGordonS.Linoff470643ffirs.qxd3/8/0411:32AMPageiv470643FM.qxd3/17/0410:28AMPageiDataMiningTechniquesForMarketing,Sales,andCustomerRelationshipManagementSecondEditionMichaelJ.A.BerryGordonS.Linoff470643ffirs.qxd3/8/0411:32AMPageiiVicePresidentandExecutiveGroupPublisher:RichardSwadleyVicePresidentandExecutivePublisher:BobIpsenVicePresidentandPublisher:JosephB.WikertExecutiveEditorialDirector:MaryBednarekExecutiveEditor:RobertM.ElliottEditorialManager:KathrynA.MalmSeniorProductionEditor:FredBernardiDevelopmentEditor:EmilieHerman,EricaWeinsteinProductionEditor:FeliciaRobinsonMediaDevelopmentSpecialist:LauraCarpenterVanWinkleTextDesign&Composition:WileyCompositionServicesCopyright2004byWileyPublishing,Inc.,Indianapolis,IndianaAllrightsreserved.PublishedsimultaneouslyinCanadaNopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)646-8700.RequeststothePublisherforpermissionshouldbeaddressedtotheLegalDepartment,WileyPublishing,Inc.,10475CrosspointBlvd.,Indianapolis,IN46256,(317)572-3447,fax(317)572-4447,E-mail:permcoordinator@wiley.com.LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbesteffortsinpreparingthisbook,theymakenorepresentationsorwarrantieswithrespecttotheaccuracyorcompletenessofthecontentsofthisbookandspecificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticularpurpose.Nowarrantymaybecre
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