电子商务在餐饮业中的应用研究摘要伴随20世纪90年代末期电子商务在中国的崛起，网络营销应运而生，并逐渐漫延到各行各业。餐饮业历来以技术含量低，劳动力密集而著称。如何将传统的餐饮业与当今的信息技术结合，使网络营销在餐饮业开花结果，正是本论文的目的。本文着重阐述了如何在餐饮业中运用电子商务，通过电子商务技术的应用，降低运营成本，提高服务效率，优化餐厅环境，建立行业联盟，从而提高中国餐饮业的竞争力。首先，文章介绍了中国餐饮业的现状以及分析了传统餐饮企业所面临的问题；其次，文章认识到电子商务给国内餐饮业带来机遇，并提出了通过移动电子商务技术发展餐饮业；最后文章认为电子商务给餐饮业带来了的是一场革命，餐饮企业应该抓住机遇，迎接挑战。关键词：电子商务中国餐饮业餐饮网络营销网络订餐AbstractWiththeemergenceofe．commerceinChinainlate90’sof20thcentury,thee-marketingcameintobeing，andhasbecomeprevalenceinindustries．Itiswellknownthatthecateringindustryislabor-intemNeandwithlesstechnologyapplied．Theobjectiveofthispaperistodiscusshowtoapplytheestinginformationtechnologyinthetraditionalcateringindustry,soastomakee-marketingworkiIlthecateringindustry．ThispaperillustrateshowE-commerceandM-commerceareappliedinthecateringtradetoenhancetheserviceefficiency,tooptimizethedininghallenvironmentandtoestablishthetradealliancesoastoenhancetheinternationalcompetitivenessinthecateringindustry.First,thearticleintroducesthepresentsituationsofChinesecateringtradeandsomeproblemsthattraditionalcateringenterprisesface;Second,thepaperrealizesthatE-commercewillbringtheopportunitytoChinesecateringtradewhichcanbedevelopedbynetworkstechniquesandM-commercetechniques;Finally,thepaperpresentsthatE-commerceisarevolutionforChinesecateringenterpriseswhichshouldseizeopportunitiesandmeetchallenges.Keywords：ElectroniccommerceChineseCateringTradeFoodMarketingNetworkOrdering目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc263363276"摘要PAGEREF_Toc263363276\h4HYPERLINK\l"_Toc263363277"AbstractPAGEREF_Toc263363277\h5HYPERLINK\l"_Toc263363278"第一章电子商务与餐饮业概述PAGEREF_Toc263363278\h7HYPERLINK\l"_Toc263363279"1.1电子商务的含义PAGEREF_Toc263363279\h8HYPERLINK\l"_Toc263363280"1.2餐饮业的现状PAGEREF_Toc263363280\h8HYPERLINK\l"_Toc263363281"1.2.1餐饮业行业数据及消费者分析PAGEREF_Toc263363281\h9HYPERLINK\l"_Toc263363282"1.2.2餐饮业存在的问题PAGEREF_Toc263363282\h9HYPERLINK\l"_Toc263363283"1.3餐饮业应用电子商务的优势