鹤峰县元亨印务有限公司年产1.5亿彩印包装生产线改扩建项目可行性研究报告PAGE-65-恩施州工程咨询公司鹤峰县元亨印务有限公司年产1.5亿个彩印包装生产线改扩建项目可行性研究报告2012年10月目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc342642504"第1章总则PAGEREF_Toc342642504\h-6-HYPERLINK\l"_Toc342642505"1.1项目概况PAGEREF_Toc342642505\h-6-HYPERLINK\l"_Toc342642506"1.1.1项目名称PAGEREF_Toc342642506\h-6-HYPERLINK\l"_Toc342642507"1.1.2项目类型PAGEREF_Toc342642507\h-6-HYPERLINK\l"_Toc342642508"1.1.3项目单位概况PAGEREF_Toc342642508\h-6-HYPERLINK\l"_Toc342642509"1.1.4项目负责人PAGEREF_Toc342642509\h-7-HYPERLINK\l"_Toc342642510"1.1.5建设地点PAGEREF_Toc342642510\h-7-HYPERLINK\l"_Toc342642511"1.1.6编制依据、原则和范围PAGEREF_Toc342642511\h-7-HYPERLINK\l"_Toc342642512"1.2项目概述PAGEREF_Toc342642512\h-8-HYPERLINK\l"_Toc342642513"1.2.1项目主要建设内容与规模PAGEREF_Toc342642513\h-8-HYPERLINK\l"_Toc342642514"1.2.2环保PAGEREF_Toc342642514\h-8-HYPERLINK\l"_Toc342642515"1.2.3节约能源PAGEREF_Toc342642515\h-9-HYPERLINK\l"_Toc342642516"1.2.4项目总投资与资金筹措PAGEREF_Toc342642516\h-9-HYPERLINK\l"_Toc342642517"1.3项目建设的背景与意义PAGEREF_Toc342642517\h-9-HYPERLINK\l"_Toc342642518"1.3.1地域背景PAGEREF_Toc342642518\h-9-HYPERLINK\l"_Toc342642519"1.3.2县域经济发展状况PAGEREF_Toc342642519\h-12-HYPERLINK\l"_Toc342642520"1.3.3项目建设地基本情况PAGEREF_Toc342642520\h-17-HYPERLINK\l"_Toc342642521"1.3.4政策背景PAGEREF_Toc342642521\h-17-HYPERLINK\l"_Toc342642522"1.3.5我国包装印刷业发展呈现出的新态势PAGEREF_Toc342642522\h-18-HYPERLINK\l"_Toc342642523"1.3.6我国开始打造“亚洲包装中心”PAGEREF_Toc342642523\h-19-HYPERLINK\l"_Toc342642524"1.3.7项目建设的意义和必要性PAGEREF_Toc342642524\h-19-HYPERLINK\l"_Toc342642525"1.4主要经济技术指标PAGEREF_Toc342642525\h-20-HYPERLINK\l"_Toc342642526"第2章市场分析PAGEREF_Toc342642526\h-21-HYPERLINK\l"_Toc342642527"2.1包装业前景分析PAGEREF_Toc342642527\h-21-HYPERLINK\l"_Toc342642528"2.2项目产品目标市场及营销策略PAGEREF_Toc342642528\h-22-HYPERLINK\l"_Toc342642529"2.2.1目标市场PAGEREF_Toc342642529\h-23-HYPERLIN