目录毕业设计概述.....................................................................................................................................2任务分析及思路.................................................................................................................................2设计成果.............................................................................................................................................3一、活动主题.....................................................................................................................................3二、活动目标.....................................................................................................................................3（一）高舒肤佳在湘潭市场的销售额...................................................................................3（二）提高舒肤佳在湘潭市场的市场占有率......................................................................3（三）提高舒肤佳消费者忠诚度...........................................................................................3三、活动时间地点.............................................................................................................................3四、活动对象选择.............................................................................................................................4（一）促销产品.......................................................................................................................4（二）活动对象.......................................................................................................................4五、活动方式.....................................................................................................................................4（一）下单送礼促销活动.......................................................................................................4（二）限量抢购促销活动.......................................................................................................5（三）“健康洗手”公益活动..............................................................................