Everything-I-Know-about-Marketing-I-Learned-From-G.pdf
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Everything-I-Know-about-Marketing-I-Learned-From-G.pdf

Everything-I-Know-about-Marketing-I-Learned-From-Google.pdf

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NEWYORKCHICAGOSANFRANCISCOLISBONLONDONMADRIDMEXICOCITYMILANNEWDELHISANJUANSEOULSINGAPORESYDNEYTORONTOCopyright©2011byTheMcGraw-HillCompanies,Inc.Allrightsreserved.ExceptaspermittedundertheUnitedStatesCopyrightActof1976,nopartofthispublicationmaybereproducedordistributedinanyformorbyanymeans,orstoredinadatabaseorretrievalsystem,withoutthepriorwrittenpermis-sionofthepublisher.ISBN:978-0-07-174621-2MHID:0-07-174621-8ThematerialinthiseBookalsoappearsintheprintversionofthistitle:ISBN:978-0-07-174289-4,MHID:0-07-174289-1.Alltrademarksaretrademarksoftheirrespectiveowners.Ratherthanputatrademarksymbolaftereveryoccurrenceofatrademarkedname,weusenamesinaneditorialfashiononly,andtothebenefitofthetrademarkowner,withnointentionofinfringementofthetrademark.Wheresuchdesignationsappearinthisbook,theyhavebeenprintedwithinitialcaps.McGraw-HilleBooksareavailableatspecialquantitydiscountstouseaspremiumsandsalespromo-tions,orforuseincorporatetrainingprograms.Tocontactarepresentativepleasee-mailusatbulk-sales@mcgraw-hill.com.TERMSOFUSEThisisacopyrightedworkandTheMcGraw-HillCompanies,Inc.(“McGrawHill”)anditslicensorsreserveallrightsinandtothework.Useofthisworkissubjecttotheseterms.ExceptaspermittedundertheCopyrightActof1976andtherighttostoreandretrieveonecopyofthework,youmaynotdecompile,disassemble,reverseengineer,reproduce,modify,createderivativeworksbasedupon,transmit,distribute,disseminate,sell,publishorsublicensetheworkoranypartofitwithoutMcGraw-Hill’spriorconsent.Youmayusetheworkforyourownnoncommercialandpersonaluse;anyotheruseoftheworkisstrictlyprohibited.Yourrighttousetheworkmaybeterminatedifyoufailtocomplywiththeseterms.THEWORKISPROVIDED“ASIS.”McGRAW-HILLANDITSLICENSORSMAKENOGUAR-ANTEESORWARRANTIESASTOTHEACCURACY,ADEQUACYORCOMPLETENESSOFORRESULTSTOBEOBTAINEDFROMUSINGTHEWORK,INCLUDINGANYINFORMATIONTHATCANBEACCESSEDTHROUGHTHEWORKVIAHYPERLINKOROTHERWISE,ANDEXPRESSLYDISCLAIMANYWARRANTY,EXPRESSORIMPLIED,INCLUDINGBUTNOTLIMITEDTOIMPLIEDWARRANT