网上订餐策划书网上订餐策划书目录前言----------------------------------------------------------------------------------------------------------------------41.情境分析------------------------------------------------------------------------------------------------------------51.1.情势环境-------------------------------------------------------------------------------------------------------51.2.中性环境-------------------------------------------------------------------------------------------------------61.3.企业优势------------------------------------------------------------------------------------------------------62.目标市场------------------------------------------------------------------------------------------------------------82.1.市场现状分析------------------------------------------------------------------------------------------------82.2.行业发展趋势------------------------------------------------------------------------------------------------82.3.消费者分析---------------------------------------------------------------------------------------------------92.4.竞争性分析---------------------------------------------------------------------------------------------------112.5.可用媒介分析------------------------------------------------------------------------------------------------113.问题和机遇---------------------------------------------------------------------------------------------------------113.1.优势-------------------------------------------------------------------------------------------------------------123.2.劣势-------------------------------------------------------------------------------------------------------------123.3.机会-------------------------------------------------------------------------------------------------------------123.4.威胁-------------------------------------------------------------------------------------------------------------124.营销目标和目的--------------------------------------------------------------------------------------------------125.营销战略----------------------------------------------------------