营销策划方案精选营销策划方案汇总5篇为了确保事情或工作扎实开展，通常需要提前准备好一份方案，一份好的方案一定会注重受众的参与性及互动性。那么你有了解过方案吗？以下是小编为大家收集的营销策划方案5篇，仅供参考，希望能够帮助到大家。营销策划方案篇1策划人：年月日目录一、前言·····································································································································2（一）本案策划目的··········································································································2（二）整体计划概念··········································································································2二、网络营销环境分析··············································································································2（一）市场环境分析··········································································································2（二）企业形象分析··········································································································2（三）产品分析··················································································································3（四）竞争分析··················································································································3（五）消费者分析··············································································································4三、SWOT分析···························································································································4四、网络营销方案·····················································································································5（一）营销目标和战略重点·······························································································5（二）产品和价格策略······································································································5（三）渠道和促销策略······································································································51、门户网站的建立····································································································52、网站推广方案·······································································