促销英文信促销英文信促销的目的就是要卖出产品，那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢?下面就教你促销信的四步写法、打造veryattractive的促销信。第一步：Toarouseattention促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。Itmustmakeanappealtosomeparticularbuyingmotiveandmaybeginwithaquestion,andinstruction,aquotationoranattention-grabingshortstory.Sometimesifrequired,itmayevenbeginbysuggestingtheveryoppositetowhatyouwant.看看下面这些开头是怎么写的：1)Wouldyouliketoreduceyourrisingdomesticfuelcosts?2)WhynotenjoythecolorfulspringbyjoiningtheflyingHorseTouristGroupafteracompletelybusywinter?3)JustimaginehowcomfortableyouarewhenyoustretchoutthosetiredlimbsonournewlydevelopedWhiteCloudwaterbed.第二步：Tocreateinterestanddesire一旦抓住了读者的注意力，就该趁热打铁劝服他们买自己的.产品。介绍产品必须要紧紧围绕你在信的开头所提出的引人之处。光说“最好”、“最新”是没什么实际意义的。应该强调特性、质量、原材料，以及和同类产品相比最出彩的地方。我们且看下面这个产品介绍是如何写的：OurrecentresearchesandtestshaveshowedthatroomswithournewlydevelopedEnergySaversstaywarmerandrequire20percentlessfuelthanthoseroomsofthesamesizewithouttheusageofthesavers.Thenewsaversarepopularbecausetheyareabletostoreandreflectheatinamuchmoreefficientway.Readtheenclosedbrochure,youwillfindthattheself-stickbackingmakesthemeasytoinstallyourself.第三步：Toofferconviction通过产品介绍引起读者的购买欲望后，就该进一步加强读者购买的决心。你可以详细说明并保证产品会给读者带来许诺的好处。且看下面这段内容是如何吸引客户的：1)UseourFastMicrowaveOvenfortwoweeksabsolutelyfree.2)Ifforanyreasonsyoufindthemodelmachineunsuitabletoyourneeds,wewillreplaceyourorderorrefundyou.第四步：Tomotivateactions到了这一步，所有的努力都指向一个目标：促使客户采取行动、购买产品。这时语气要礼貌坚决，并提供给客户如何购买产品的指示，以方便客户购买。下面是一些常用的策略：1)Whywait?Comeandbuyrightnowsinceaspecialdiscountof15%willonlybeofferedforamonth.2)Don’tdelay!ThosewhoorderbyOctober5willreceive100OrientalDesignChristmascardsfree.