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-+--++--+--TechnicalcharacteristicsBagCategorychoice(messenger,backpack,tote)Sizechoice(S,,M,,L,,XL)Fabricchoice(lightweight,waterproof,specialty)Numberofpockets,zipsColorchoice(front,side,back,open,binding,logo,liner)Accessorychoice(2way,beerdaleer,dimebag,shaggbag)Grabstrapchoice(color,lenghth)costWebsitedesignandITinfrastructuremaketoorderefficiency(supplierresponse,productiontime,deliverytime)Positiverelation+Negativerelation–Strongrelation●Mediumrelation◎Weakrelation○UserExpectationGoodlook◎●/FashionappearanceGoodqualityDurability●MaterialEnvironmentalfriendly●○GoodscentFunctionality/usability●○◎●●◎ConvenienceEasytoholdandcarry○●Lowweight○◎◎Variety●◎◎●◎Affordableprice●GoodserviceOrdertoGoodsCycletime/Waitingtime●Returnpolicy,●Warranty●user-friendlywebsite●Imporatnceweighting7788746755DesignTargetsIncreasechoiceIncreasechoicIncreasechoiceImprovefunctionIncreasechoiceIncreasechoiceIncreasechoiceLowercostOptimizeprocessIncreaseefficiency
