市场营销毕业论文网盘下载http://qq705873717.ys168.com/毕业论文毕业论文题专班学姓目:业:级:号:名:浅析我国冰箱行业之路指导老师:指导老师二〇〇九年六月市场营销毕业论文网盘下载http://qq705873717.ys168.com/摘要冰箱作为较早进入城市家庭的家用电器,冰箱在国内已发展了20多年.中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟.本文对中国冰箱行业的发展作了分析,本文共五章:第一章介绍冰箱的基础;第二章介绍了我国冰箱业的现状及营销渠道;第三,四章重点分析了我国未来冰箱市场的主力市场--农村市场;第五章简单分析了我国冰箱本身的发展方向.本书取材广泛,仅表达个人观点,仅供参考.关键词:冰箱,营销渠道,市场,农村I市场营销毕业论文网盘下载http://qq705873717.ys168.com/AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,therefrigeratorindomestichasdevelopedformorethan20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpricewarsandthefastdevelopmentthemarkethasbecomemature.ThisarticlehasmadetheanalysistotheChineserefrigeratorprofessiondevelopment,thethisarticlealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimplyanalyzedourcountryrefrigeratoritselfdevelopmentdirection.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereference.Keywords:Refrigerator,marketingchannel,market,countrysideII市场营销毕业论文网盘下载http://qq705873717.ys168.com/目录摘要...............................................................IAbstract.........................................................II第一章概述......................................................11.1,冰箱的发明................................................11.2,冰箱的原理................................................1第二章冰箱的营销渠道..........................................22.1中国冰箱业的现状...........................................2产销规模...............................................2技术优势...............................................22.1.12.1.22.1.3,市场需求...............................................32.2我国冰箱营销渠道概况.......................................3我国冰箱营销渠道的演变历史.............................3我国冰箱营销渠道的