第一章标题语言HeadlineseChapter1HeadlinesHeadlinesaretheeyesofthenewsAtatimewhenthepaceoflifeisgettingfasterandfaster,everythingseemstobebiddingforpeople’sattention,thenewspapersarenoexception.Wemustknowthatthenewsstorieswhichshouldbeimportant,timely,uniqueandinterestingmustbewrittenconciselyandclearly.WhatIsHeadline（标题）Thefunctionsofheadlines:Wanda,Baidu,Tencenttospend20byuanine-commerceJVin5yrs2014-08-29AbriefintroductionofNewspaperHeadline新闻标题就是十分理想的“向导”。这是因为标题是新闻内容的集中和概括，它用简练的文字浓缩了新闻中最主要或最值得注意的内容。英语新闻标题的措词、语法、修辞乃至标点符号等方面的特点较为突出，现一一予以简述。（1）Grammaticalfeatures（语法特点）（2）Lexicalfeatures（措词特点）（3）Rhetoricalfeatures（修辞特点）1.Omission（省略）:省略是指省去非关键性的词语，保证标题的简短省略:(theomissionofthefunctionwords)：asentenceonlycontainsnotionalwords(orcontentwords实义词),omittingthefunctionones（虚词）,suchasthearticle,prep.,auxiliary,pronoun,conj.(and)虚词多是起结构作用的次要语言成分。标题中虚词省略现象主要表现在以下几个方面：Omissionofarticles/pronoun/“and”/auxiliaryverbs1)冠词基本省略(omittingarticles)MissourifairbansrodeoclownwearingObamamask2013-08-14TheMissouriStateFaironMondayimposedalifetimebanonarodeoclownwhosedepictionofPresidentBarackObamagettingchargedbyabullwaswidelycriticizedbyDemocraticandRepublicanofficialsalike.Therodeoclownwon'tbeallowedtoparticipateorperformatthefairagain.Fairofficialssaythey'realsoreviewingwhethertotakeanyactionagainsttheMissouriRodeoCowboyAssociation,thecontractorresponsibleforSaturday'sevent.Microsoftoffers$200tokenforusediPads[2013-09-16(Source:BBCNews)MicrosofthaslaunchedaUSmarketingofferforpeopletoexchange"gentlyused"iPadsforMicrosoftproductssuchasSurfacetablets.Thecompanyisofferingatleasta$200tokentogotowardsproductssuchastheSurfaceRTandtheSurfacePro.（平板电脑）MicrosoftisfarbehindAppleintermsofglobaltabletsalesandmarketshare.4.ForObama,RacialViolenceisPersonalIssue4.UNPanelMeetsonGlobalAging2)连词“and”的省略(omittingconjunction“and”)Israel,HamasExchangeRocketFireasCease-Fire,TruceTalksCollapse2014-8-20China,Japan,ROKconcludelatestFTAtalks[2014-09-0519:17]China,Japan,and