化妆品工艺学综述论文论文题目系专班姓学别业级名号浅析我国化妆品行业的发展及趋势化学工程与工艺精细化工2009级（1）班指导老师完成时间王琪莹2012年6月16日浅谈我国化妆品行业的发展及趋势摘要：本文只要介绍了我国化妆品行业的发展史。重点介绍了化妆品行业的发展现状。根据现状及其内在特点，探讨化妆品工业的发展趋势，指出依靠技术创新、加强科学管理、实施名牌战略是化妆品企业立于不败之地的必要条件。关键词：化妆品；发展史；发展现状；发展趋势ABSTRACTThisarticledescribesthehistoryofthedevelopmentofChina'scosmeticsindustry.Focusesonthedevelopmentstatusofthecosmeticsindustry.Accordingtothecurrentsituationanditsinherentcharacteristics,toexplorethedevelopmenttrendsofthecosmeticsindustrythatrelyontechnologicalinnovation,strengthenscientificmanagement,andimplementationofbrandstrategyisanecessaryconditionforcosmeticscompaniesinvincible.KEYWORDSCosmetic;Historyofthedevelopment;DevelopmentStatus；Developmenttrends1目录前言..............................................................................................................................21.我国化妆品行业的发展历史及现状.........................................................................21.1化妆品的概念...................................................................................................21.2我国化妆品行业的发展历史...........................................................................31.2.1古代化妆品的启蒙发展.........................................................................31.2.2近代化妆品的起步.................................................................................31.2.3现代化妆品的发展现状.........................................................................42.化妆品的发展趋势.....................................................................................................52.1依靠技术创新，研究和开发适销对路的产品...............................................52.2加强科学管理，向管理要生产力，向管理要效益.......................................62.3实施名牌战略，提高产品的知名度...............................................................6结语..............................................................................................................................7参考文献........................................................................................................................7前言